Our Blog
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1 min read
Your PPC spend is leaking cash
MoreYour PPC spend is leaking cash, and Amazon’s latest ad features won’t fix it unless you’re brutal with your keywords. June is peak for summer products, but cost-per-click (CPC) is climbing. Amazon’s AI suggestions? Often too broad. You’ll pay for clicks from people who have zero intent to buy your product. Narrow your search terms…
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1 min read
Ever wondered why your top listings aren’t converting like they used to? It might be time to tweak your Amazon Ads strategy.
MoreEver wondered why your top listings aren’t converting like they used to? It might be time to tweak your Amazon Ads strategy. June’s here, and the summer season in the UK is a ripe opportunity for growth. With Prime Day just around the corner, it’s the perfect time to assess your ad spend. You can’t…
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1 min read
Stop Burning Money on Ineffective Amazon Ads
MoreStop Burning Money on Ineffective Amazon Ads June’s here. Sun’s out. But most UK sellers are still using last year’s ad strategies, throwing GBP at campaigns that just aren’t delivering. I’ve seen the numbers: for every £100 spent, too many sellers see under £120 in extra revenue. That’s weak. Here’s what I’d do: Stop chasing…
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Amazon’s secret sauce? It’s all about timing and precision.
MoreAmazon’s secret sauce? It’s all about timing and precision. As we dive into June 2026, the UK market is bustling with potential. Your listings need more than just keywords—they need to resonate with the summer vibe. Think of it as crafting a story that speaks directly to the sun-seekers. Optimise your listings with vibrant images.…
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1 min read
Amazon Ads: Why your competitors are outpacing you
MoreEver wondered why your competitors seem to outpace you in Amazon sales? The secret might lie in something you overlook: Amazon Ads. Imagine this: it’s June, the sun’s out, and shoppers are in a buying mood. It’s the perfect time to refine your advertising strategy. Why? Because people spend more time online, browsing for summer…
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Seasonal listing optimisation: preparing for summer sales
MoreSeasonal listing optimisation: preparing for summer sales The summer shift in search behaviour Most brands waste their summer season by not adjusting their listings for seasonal demand. June through August is when search behaviour shifts. People are buying for holidays, garden projects, outdoor entertaining. Your listing optimisation from March is now working against you. The…
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9 min read
Starting an Amazon FBA Business: Step by Step guide
MoreStep 1: Opening an Account The first step to starting your Amazon FBA journey is setting up your Amazon Seller Central account. This process can take some time, as Amazon needs to verify your information. Here’s a step-by-step guide to get you started: 1. Choosing the Right Account Type When opening an account, it’s crucial…