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Also available as a podcast. In this week’s podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows for eCommerce business. Questions we discuss: What is cash …
Dynamic Search Ads make it easy to reach relevant customers on Google search. Dynamic Search Ads use your website’s content to target your ads and can help and automatically keep …
Keyword Matching Types Keywords are words or phrases used to match ads with the terms for which people are searching. The keyword match types determine how closely the keyword must …
Also available as a podcast Matt Orlic is a successful Entrepreneur and sports enthusiast. He has launched 26 companies in 10 verticals. In this interview, Matt discusses with Trevor …
Google ads can be optimised to improve ROI by focusing their targeting. A range of targeting options are available. These include: Keyword targeting (covered in another video) Device targeting. Targeting …
With Google Ads, there are several ways to bid for your ads, known as bid strategies. These include focusing on clicks, impressions, conversions or video ad views. Account Objectives Different …
Add Audience signals It is best practice to add customer and other audience data to your Performance Max Campaigns and continually add new people to those lists. Track conversions Performance …
Also available as a podcast. In this week’s show, Trevor talks to Harry Drajpunch from Amware about all thing eCommerce fulfilment. Topics we discuss include: What is a fulfilment house …
Selling cross border is a great way to increase sales. In our retail company, Hello Baby, 50% of our sales are exported. Selling internationally is trickier for several reasons, but …
Standard Shopping Campaigns Standard shopping campaigns are the original format of Google Shopping campaigns. Unlike Performance Max campaigns, they give the user multiple options to make adjustments to optimise campaign …
In the latest podcast, Trevor talks to Dimitri Nikolakakis about how eCommerce companies can use NFTs to drive sales. We discuss: What are NFTs Are NFTs a fad? How can …
Global merchant centre settings are accessed from the cog icon in the top menu. In this document, I will outline the most important settings. Business Details This section contains basic …
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