Expand Globally with Amazon’s Sell Globally Tools
Under Inventory > Seller Globally there is a tool which assists with international expansion. This section has tools which help with the following: Launch international accounts. By opening seller account for other Amazon countries through this tool, these accounts will be linked and then be available though the same login Training. Help with aspects of […]
How to Manage Amazon returns including Safe-T Claims
Returns are a fact of ecommerce life and Amazon is no different. Stay on top of returns to maintain good feedback and metrics. Also, customers may start returns when there are problems with an order. Return settings Returns setting are managed from Settings > Return Settings. This includes: Authorisation of returns. Options to authorise each […]
Setting up Amazon Business
Amazon Business is Amazon’s business focused offering. Registering for the programme allow merchants to: Offer business specific pricing Provide invoices for business from within the Amazon system Registering for the programme It is free to register for Amazon business and this is done from Setting > Account Info > Your Services Business Pricing Once registered […]
How to win at Amazon Search
In effect, Amazon is one of the world’s biggest search engines and rivals Google as a first port of call for consumers researching products. As Amazon search has become more and more important to merchants, a new discipline of Amazon Search Optimisation has emerged, focused specifically on improving performance in the Amazon search What is […]
How to create Amazon shipping templates
The Amazon Shipping template sets the shipping destinations available for each product. These are set up under Setting > Shipping settings > Shipping templates. Each seller can have a maximum of 20 templates. Price Calculation Shipping templates calculate shipping in two ways: Per items/weight based. Fixed price per items and then a price per kg […]
Amazon Performance Metrics – Feedback, A-Z Claims & Order Defect Rate
Amazon is serious about its performance metrics and getting on the wrong side of them can get an account suspended or even permanently closed. Merchant Feedback Once an order has been placed, a buyer can leave feedback for the seller. This is distinct from reviewing the product. A score of 1 or 2 is counted […]
Understanding Amazon’s product listing page
Mystified by Amazon’s product listing page? Help is at hand! The Amazon listing can be split into several distinct sections. Title. The product title is a maximum of 200 characters and you should aim for at least 80 characters. Include your top 5 keywords and capitalise each word Images. Aim for at least 5 high […]
How to set up an Amazon seller account
Amazon account levels – differences There are two different levels of Amazon account Individual (Basic) Seller This account levels of for individual with only a few items to sell every month No monthly fee No listing fees £0.75 per item sold Referral fee on sold items (standard 15%) Professional Seller £25 + VAT/month No per […]
Understanding Amazon Pricing
Importance of the buy box The 83% of sales come from seller who hold the buy box. The Buy Box rotates between sellers (including Amazon) who have Buy Box Eligibility and are competitively priced. Although pricing is a major factor, having the lowest price does not guarantee the Buy Box. The Buy Box price is not always […]
Managing Orders on Amazon
Manage order Screen Amazon orders can be managed from the managed order screen in the main. If you are selling from a unified EU or NA account orders from all linked accounts will be shown. Delivery promise When purchasing an order from Amazon, a promise will made to the customer regarding delivery. If delivery is […]