Creating Optimised eBay listings
eBay Listing Types Auction Style eBay became successful on the strength of its online auction business. eBay auctions work like traditional ‘English’ offline auctions with bidders competing to win an item with the highest bidder at the end of the auction the winner. Whereas English auctions do not end until the highest bid is placed, […]
eBay Promotions, Order Discount, Coupons, Multi-Buy, Coupons & Markdown Manager
Promotions Manager provides eBay Shop subscribers with an easy way to set up special offers on eBay. Promotions can help you attract more buyers, clear old stock, increase average order size, and even lower postage costs by bundling more items per order. You can set up four different types of special offers using Promotions Manager: […]
eBay Shop/Store Design, Layout, Features and Benefits
You do not need to have a Shop subscription to sell as a business on eBay. However, an eBay Shop can help you reach the right customers, manage orders and build your brand. Your buyers can learn about you and your business and can browse your items through a customisable shopfront, and you can benefit […]
eBay Standard & Advanced International Selling & Global Shipping Programme
With 187m customers in 190 countries eBay is a great way to find new customers worldwide. There are two ways to sell internationally on eBay: Standard. Listing on your domestic site but making the product available for international purchase. Advanced international listing. Listing directly on international eBay sites. These listing will have the same Standard […]
eBay Promoted Listings Advertising – Listing Selection, Commission and Performance
Unlike Amazon PPC ads or Google Ads, eBay Promoted Listings are not auction-based or keyword-targeted. It is by design a much simpler tool. To promote listings, sellers specify the additional commission they are willing to pay to get a sale. Promoted listings appear at the top and bottom of the listings. Promoted listings are configured […]
eBay Disputes – Item Not Received, Not as Described and Unpaid Items
If a buyer does not pay for an item, you should start an unpaid item case to claim back the fees. This can be done from the order profile in seller hub > orders To automate this process you can engage the unpaid item assistant. This will automatically start an unpaid item case after a […]
Optimising eBay listings Title, Description, Item specifics, Images, Identifiers & Business Policies
For eBay sellers, having your listing appear number one in search results is crucial. Buyers tend to click on and buy from the listings which appear first. eBay is, in effect, a product-focused search engine. Each time a user performs a search on eBay, eBay generates a list of results that it thinks is most […]
eBay Keyword Research – Finding the Best Key Phrases for your Listing Title and Description
To appear for relevant searches, the listing must include the keywords which users are searching. The keywords used in your listing should include: Product name Brand Product type Synonyms for product type e.g. nappy (uk name), diaper (US name) When creating listings, take time to research keywords around your product and you product category. Sources […]
eBay Seller Levels and Performance Standards
Your performance as a seller is tracked by eBay and can be seen from Seller Hub > Performance. Maintaining a good seller rating and feedback rating is important for four reasons: Sellers with better performance metrics will perform better in eBay’s best match search algorithm Top rated sellers are eligible for eBay ‘Premium Listings which […]
eBay Feedback – Seller & Feedback Profiles, Revising and Automating Feedback
For each transaction, the buyer and seller can rate each other by leaving feedback. A buyer can leave positive, neutral or negative feedback along with a comment. Feedback is a vital part of eBay’s ecosystem and provides buyers with confidence that they are dealing with a reputable seller. Feeback profile Every eBay member has a […]