How to Use Google Insights & Reporting
Insights and Reports Insights The Insights page helps you find trends in your market and understand your performance. Insights for your business are based on your account’s performance and searches across Google for the products and services for which you wish to show ads. They are update daily. Benefits include: Types of insight Search terms […]
Creating Optimised Content for On-Page SEO
Once you have completed your keyword research and organised your content into topics, it is time to start planning your content. When people talk about content optimisation, they often refer to content that will drive organic search engine traffic. However, remember you should always be writing for the user and not specifically for Google. By […]
Local SEO – Google Business & Keyword Research
Local SEO optimises your online presence to increase local traffic, visibility, and brand awareness. Any business with a physical location or that serves a geographic area can benefit from local SEO. Local SEO is a large part of online search and a big business opportunity. 46% of searches on Google have local intent, and over […]
Monitoring Keyword Ranking using Google Search Console
What is keyword ranking? Your ranking for a keyword is an unpaid position in search engine results when that keyword is searched on Google or another search engine. Establishing your keyword ranking will allow you to understand your SEO performance and where your site needs more work. For example, in the example below, the site […]
Introduction to On Page SEO
On-page SEO (a.k.a “on-site SEO”) is the process of optimising web pages so that users and search engines can better understand your content. The goal is to create content that appears high up on the Search Engine Results Pages (SERPs) for search terms relevant to your business. Having your site highly placed in relevant search […]
How to use Google Search Console
Google Search Console Google Search Console (GSC) is a free tool that allows you to monitor your site’s search performance and technical SEO health. It reports on various metrics, from search appearance to user experience. These metrics help measure your site’s SEO performance. Acting on these metrics will help you to improve your site and […]
Technical SEO: Maximising Index Inclusion
Maximising Index Inclusion Getting your site crawled and indexed is fundamental to showing up on the Search Engine Results Pages. As a website owner you want to ensure that as many of your pages are indexed as possible. Crawling issues Frequently a search engine will be able to access parts of your site by crawling, […]
Link-building strategies: Broken Links, Email outreach, Guest Posting & more
You should encourage sites to link to your content to build authority. Strategies can be passive (i.e. creating content which attracts links) or active (i.e. actively approaching sites for links. Whatever your plan, your site’s content must be high quality to make it worth linking to. High-quality content High-quality sites that are helpful to users […]
Google Search Domain Brand and WebSpam SEO Ranking Factors
Domain, Brand and Spam Ranking factors This document is a summary of the complete list of ranking factors related to domains, brands and Spam, which can be found here: https://backlinko.com/google-ranking-factors Note that Google does not publish a list of ranking factors, so industry authorities have reverse-engineered these factors based on experiments and observations. Domain Factors […]