The Search Engine Results Page (SERPs)
Search Engine Results Pages (SERPs) are web pages displayed to users when they search online using a search engine, such as Google. The user enters their search query, and the search engine then presents them with a Search Engine Results Page (SERP). Before optimising your website, you should understand how it might be displayed in […]
Why Search Engine Optimisation is important
SEO is an vital part of any effective online marketing strategy. Organic search results are more trusted by consumers and receive a lot more clicks than ads. Quality content that ranks well for important keywords will be a gift that keeps on giving, while advertising needs constant funding to send traffic to your site. In […]