Anatomy of a Shopify Storefront
A Shopify store consists of distinct elements which come together to create the Shopify store. Pages A page is a content page on the site that gives more information to visitors about a business and its product or services. For example: About us Contact us FAQs Shopify pages are modular. Content elements can be added […]
Why use Shopify?
There are plenty of website solutions out there, so why Shopify? In fact, why a website at all? Why build a website The popularity and ease of use of Amazon and other online marketplaces mean that many brands do not even bother building their own eCommerce site. Whilst this saves money and time, there are […]
How to use Shopify Analytics
Shopify Analytics Shopify has a native set of website performance reports (called Analytics) which is accessed from The LHS menu. Shopify Analytics enables sellers to understand the behaviour of their customers and make adjustments to their store to increase sales. Analytics has three main sections Dashboard. Overview of your store’s performance, e.g. sales, orders, conversion […]
Shopify Menus, Filters and Redirects
Navigation Your site’s navigational elements are edited in Online store > Navigation. Here the site’s menus (e.g. main menu, footer menu) can be configured, and new menus added. The menus included in a site are defined in the theme. Adding new menus requires changing the theme’s code. Creating your navigation Your navigation is a vital […]
Adding a Page to Shopify
Adding pages to your Shopify store, e.g. About us and contact us, will provide the customer with more information about your company, reassuring them that you are a reputable business. Typical pages to add Most online stores will have as a minimum: Contact us. Adding contact details will reassure customers and allow them to contact […]
How to create a Blog on Shopify
A blog is a great way to publish news and communicate with customers. They also allow fresh content to be created that gets picked up by search engines. Creating a blog Multiple blogs can be created by visiting Online store > Blog posts and clicking ‘Manage Blogs’. A blog’s layout is based on a template. […]
How to Customise your Shopify Checkout
Configuring the Shopify Checkout One of the benefits of using Shopify is that the platform has a standard checkout that customers are familiar with from the many other Shopify stores from which they will have purchased. The Shopify checkout has been optimised using the data from the millions of transactions that have gone through the […]
How to manage Shopify Refunds and Returns
Orders can be partially or fully refunded after they have been paid from the order detail page. Once and an order has been fulfilled it can be returned. There are three stages to a return: Create a return. During this process, the seller selects the items to be returned and states a reason. A return […]
Managing Orders on Shopify
Orders are managed from the Order option in the LHS menu. This has three sections Orders. Paid orders which are ready to fulfil Drafts. Unpaid orders Abandoned carts. Orders where the customer has added items to a cart and added their email address during the checkout process, but has not paid. Abandoned carts If a […]
How to Manage Shopify Customers
Customers in Shopify will be created automatically if they place an order through one of the sales channels managed by your Shopify account, e.g. Shopify website, eBay etc. Creating Customers Manually Customers can be created manually from the Customer option on the LHS menu. For each customer, you should enter: Name and address Phone number […]