Blogs can be a powerful tool for businesses, allowing them to promote their brand and form closer bonds with their customers. A blog can be used in several ways according to your business requirements, but all centred around the idea of two-way communication with customers as well as general marketing and business development. What Makes…

YouTube is a free video sharing site where over two billion users watch a billion hours of videos every day. The site is the second most popular site online (after Google.com) and is also the second largest search engine (Source: YouTube). Despite its massive popularity, only 9% of small businesses have a YouTube Channel (Source:…

Pinterest is a visual discovery network that can be used to find ideas for projects and interests. It is a way to virtually collect and categorise things you like. Pinners come to the platform for inspiration or ‘Pinspiration.’ They are planning their weddings, dream vacations, and holiday dinners. And because of that, they are not…

Twitter is a ‘microblogging’ platform that allows users to send and receive short posts called tweets. Tweets are up to 280 characters long and can include links to relevant websites and images. Twitter users follow other users and if you follow someone, you can see their tweets in your Twitter ‘timeline’. You can choose to…

Instagram is a visual social media platform that enables photo and video sharing via its mobile app. Users can take, edit, and publish visual content for their followers to interact with thorough likes, comments, and shares. With over a billion users, Instagram, bought by Facebook in 2012, has become a part of daily life. Over…

One out of every ten advertising dollars is spent on Facebook advertising (Source Hubspot). Its ability to enable businesses to reach customers based on their likes, interests, and behaviours has made it a hugely successful and sometimes controversial advertising medium. Facebook has the following advantages for advertisers: Huge Active User Base Facebook is where we…