Google Merchant Centre Settings
Global merchant centre settings are accessed from the cog icon in the top menu. In this document, I will outline the most important settings. Business Details This section contains basic information about your business. About your business. Enter your business address and phone number Website. Verify ownership of your website Logo + Branding. Upload logos […]
Google Ads Ad Rank and Quality Score
To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert’s content and the price they are willing to pay for a click. When a user searches, Google displays a list of adverts next to the natural search results […]
5 Ways to Increase your Shopify Sales – SEO, ShopPay, Google Shopping Ads, Free Shipping & Email
ShopPay Shop Pay is Shopify’s native payment solution. It is fully integrated with Shopify and super easy to use. It allows users to save their details and use them across multiple Shopify checkouts, saving time and improving conversion. Shopify says that ShopPay has a 72% better conversion rate. Abandoned cart emails Up to 70% of […]
eCommerce Law with Paul Rafelson of Rafelson Law
Also available as a podcast. Paul Rafelson Law from Rafelson Law is a specialist in eCommerce Law. In this interview, he gives his opinion on: Amazon suspensions Intellectual property disputes Product Compliance Ecommerce M&A Paul also runs a non-profit called the Online Sellers Guild which supports small businesses in their detailing with the tech giants.
Introduction to Google Shopping – Best Google Ads format for eCommerce
Shopping campaigns promote online and local inventory, driving traffic to your website or local store. Product data from the Google merchant centre is used to set up Google shopping ads in the Google Ads interface. How Google Shopping ads work Merchants set up Shopping Ads campaigns in the Google ads interface alongside other formats like […]
7 Ways to sell more on eBay
Keywords eBay filters its search results by keywords. The more relevant, high-volume keywords you can squeeze into your listings, the more searches for which your listing will be served. eBay searches the title and descriptions when generating search results. Include your keywords in both and use as many of your title’s 80 characters as possible. […]
Reducing Cart abandonment with Valon Xhafa from Behamics
Also available as a podcast Cart abandonment is a big problem with up to 70% of carts abandoned before a sale is completed. With traffic becoming more expensive, this is a growing issue for retailers. In this podcast, we talk to Valon Xhafa from Behamics about the major causes of abandonment and how to fix […]
Escalating Amazon Account Suspension Problems
Our retail arm had another run-in with Amazon seller performance recently. As ever this was traumatic, but we got it resolved. Here is what we learned in the process: Try not to get to this stage! Monitor your Amazon Account health carefully across all marketplaces. Amazon expects a quick response to issues so best to […]
The State of the Amazon Marketplace with Ryan Flannagan of Nuanced Media
In this episode of the eCommerce Odyssey podcast, Trevor talks to Ryan Flannagan of Nuanced Media about the status of the Amazon Marketplace in 2022. They discuss: Growing in a maturing market How brand keep a competitive edge on Amazon Importance of reviews Grow strategies for advertising on Amazon Getting product retail ready Measuring performance […]
Launching a Subscription Program with Matt Holman from QPilot
In this week’s podcast, we talked to Matthew Holman from Qpilot about how to run a successful Subscription scheme. Also available as a Podcast. What is an eCommerce subscription? Subscriptions are a part of eCommerce, which is experiencing strong growth. A four or five-fold increase is expected over the next few years. There are two […]