Ecommerce introductory guides

VendLab has written a series of introductory guides to give eCommerce businesses looking to grow an overview of the opportunities available.

Over 100 video guides are available on the VendLab eCommerce School YouTube Channel

Ecommerce Business Basics

Launching an eCommerce Website

Benefits of an eCommerce Website. Why your company should sell through an eCommerce website
Do I need a website to sell online? Why you should sell multichannel – not just on marketplaces.
Choosing a domain. Tips for selecting a web address for your business
Hosting. Choosing a hosting provider.
Choosing a shopping cart. Choosing between the main shopping cart options.
eCommerce website functionality. The main functionality you should look for in a shopping cart
Accepting payments online. How to accept payments online securely.

Search Engine Optimisation

Paid Search – Google Ads, Shopping and Bing

Paid Search Fundamentals
How Google Ads Work
Budgets and Bidding – How bidding works and how to set budgets
Measuring Campaign Performance – Key metrics for benchmarking your campaigns
Targeting and Campaign Structure – how to organise and structure your campaigns for best performance
Types of adverts – Different types of Google ads including search, shopping and display

eBay and Other International Markets

Creating eBay Listings – How to create attractive, keyword rich listings
eBay Best Match search – How to win at eBay’s Best Match Search algorithm
Seller performance: Feedback & Seller Levels – Understanding you eBay performance
eBay Promoted listings – Gain additional exposure for your eBay listings
Selling internationally – Expand beyond your home market
Alternative marketplaces – Diversify into other marketplaces such as Bol.com and Cdscount

Selling on Amazon

Web Analytics

Email Marketing

Affiliate marketing

Social Media Marketing

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