Software For Amazon Sellers
Analytics software for Amazon sellers
Alongside our managed account services, VendLab Ltd builds and operates applications that connect to the Amazon Selling Partner API and turn a seller’s own Amazon data into reporting they can act on.
Sunshine Analytics is a web-based analytics platform for Amazon sellers, published in the Amazon Selling Partner Appstore. It consolidates sales, advertising, inventory, operational and Brand Analytics data from the Amazon Selling Partner API into a single real-time dashboard covering every marketplace a seller operates in.
Visit Sunshine Analytics
The Sunshine performance dashboard, showing sales, orders and profitability across every connected marketplace.
What Sunshine does
Sales and profitability
Revenue, units and order trends across all marketplaces, with product-level cost, margin and profit for every ASIN.
Inventory and FBA
Stock levels by marketplace, days of stock, excess and stranded inventory, replenishment recommendations, lost sales estimation and fulfilment cost tracking.
Advertising performance
Ad spend, ROAS, ACOS and campaign efficiency using Amazon Advertising data.
Brand Analytics
Search demand and competitive position for sellers enrolled in Amazon Brand Registry. Detailed below.
Product and listing optimisation
Listing quality scoring, content improvement recommendations and catalogue performance analysis.
Buy Box and price monitoring
Buy Box status, suppression tracking and historical changes by marketplace.
Customer feedback and reviews
Review sentiment analysis, seller feedback monitoring and response workflow tools.
Account health
Marketplace-level health metrics, issue tracking and a priority actions dashboard.
Custom reporting
Flexible reports with custom metrics, filters and CSV export.
Advertising performance, with spend, ROAS and ACOS broken down by campaign and marketplace.
Brand Analytics
Search and demand insight for Brand Registry sellers
For sellers enrolled in Amazon Brand Registry, Sunshine turns Amazon Brand Analytics data into search and demand insight for their brand. Full detail is at sunshineanalytics.co/brand-analytics.
The Brand Analytics view, showing search term performance, click share and conversion share by ASIN.
Search term performance and ranking
How a seller’s ASINs rank for the search terms that drive their category, with ranking position tracked over time.
Brand funnel analysis
Movement from impression to click to purchase, quantifying drop-off at each stage across a seller’s ASINs.
Click share and conversion share
A brand’s share of clicks and conversions for every search term its products appear in, used to measure category position.
Traffic by ASIN
Search-driven traffic broken down to individual products, separating branded from non-branded discovery.
Search frequency and demand trends
Frequency rank of key search terms over time, surfacing emerging demand and seasonal patterns.
Product opportunity identification
Brand Analytics search signals combined with the seller’s own sales data to find high-demand terms where the brand has low click share.
Brand Analytics data is used solely to generate reporting for the seller who authorised access. It is never sold, never shared with third parties, never aggregated across sellers and never used to train machine learning models.
Pricing
Free
No setup fees. No subscription fees. No per-order charges. No additional service fees of any kind.
Full pricingOne plan, and everything is in it.
- Up to 10,000 orders per month
- All Amazon marketplaces
- Every feature, including Brand Analytics reporting for accounts enrolled in Amazon Brand Registry
- Reporting, custom reports and CSV exports
- Email support
- Nothing to buy and nothing to cancel
How Sunshine uses Amazon data
Secure by design
Sunshine connects to Amazon using the official SP-API OAuth flow. Data is encrypted in transit and at rest, and processed in compliance with Amazon’s Data Protection Policy and Acceptable Use Policy.
The seller stays in control
Amazon data is used only to produce analytics for the seller who authorised access. A seller can revoke Sunshine’s access at any time from Amazon Seller Central. Every data source and how it is used is published at sunshineanalytics.co/amazon-data.
Availability and support
Sunshine Analytics is available to Amazon sellers through the Amazon Selling Partner Appstore and at sunshineanalytics.co. It supports the UK, Germany, France, Italy, Spain and other Amazon European marketplaces.
support@sunshineanalytics.co