Stop Burning Money on Ineffective Amazon Ads

Stop Burning Money on Ineffective Amazon Ads

June’s here. Sun’s out. But most UK sellers are still using last year’s ad strategies, throwing GBP at campaigns that just aren’t delivering. I’ve seen the numbers: for every £100 spent, too many sellers see under £120 in extra revenue. That’s weak.

Here’s what I’d do:

• Stop chasing volume for the sake of it
• Double down on converting keywords—the 5–10% of your terms that actually bring sales
• Use Sponsored Products but cut the dead weight
• Review your search term reports every week
• Cull the underperformers
• Put more budget into proven winners

If you’re running broad match, you’re paying for clicks from buyers who’ll never convert. Go phrase or exact. Yes, you’ll get fewer clicks. But your ACoS drops. Margins go up. And you get sales, not just traffic.

Summer’s a time for smart sellers to trim the fat. You want lean, profitable ads as we head into H2. Don’t just spend—optimise.