{"id":10377,"date":"2022-09-11T20:42:27","date_gmt":"2022-09-11T20:42:27","guid":{"rendered":"https:\/\/vendlab.com\/?p=10377"},"modified":"2022-09-11T21:08:19","modified_gmt":"2022-09-11T21:08:19","slug":"creating-great-organic-and-paid-tiktok-content-with-lauren-schwartz-from-loft-325","status":"publish","type":"post","link":"https:\/\/vendlab.com\/creating-great-organic-and-paid-tiktok-content-with-lauren-schwartz-from-loft-325\/","title":{"rendered":"Creating Great Organic and Paid TikTok Content with Lauren Schwartz from Loft 325"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Creating Great Organic and Paid TikTok Content with Lauren Schwartz from Loft 325\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Zw4thKkNMz4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p>In this week&#8217;s eCommerce Odyssey Podcast, Trevor talks to Lauren Schwartz for The loft 325 about how to create compelling organic and paid content on TikTok.<\/p><p>Available on YouTube or as a <a href=\"https:\/\/spotifyanchor-web.app.link\/e\/oOKvjL3fftb\">Podcast<\/a>.<\/p><h1 class=\"wp-block-heading\">What is Tiktok<\/h1><p>Tiktok is an engagement platform where people go to be entertained. Posts consist of short videos &nbsp;(mostly less than 15 seconds) on any topic, which are consumed at a fast rate.<\/p><h1 class=\"wp-block-heading\">Engaging with videos<\/h1><p>When strolling through a TikTok feed, users can click on a video to interact with it. You can like videos and also view the user&#8217;s profile to see their other posts. On the post can be a link to their website.<\/p><h1 class=\"wp-block-heading\">Organic and paid content<\/h1><p>Like other social media channels, TikTok has the option to post organic (unpaid) and paid content (ads). Ads appear in the feed and link to the advertiser&#8217;s content using calls to action such as &#8216;Shop Now&#8217; or &#8216;Learn More&#8217;.<\/p><h1 class=\"wp-block-heading\">Organic Tiktok<\/h1><p>When creating organic TikTok content, look at what is trending on the TikTok app. These can be trending:<\/p><ul class=\"wp-block-list\"><li>Sounds<\/li><li>Topics<\/li><li>Hashtags<\/li><\/ul><p>Think about how you can integrate these trends with your posts, e.g. by adding the latest hashtags to your description (e.g. #tiktokmademebuyit). Look at how people are people are talking about products and how they are talking to consumers.<\/p><p>By utilising the latest trends, you will begin to understand what people want to see from your content. If you are successful, your content will appear more on the &#8216;For you&#8217; page.<\/p><p>Success on organic TikTok is measured by engagement. These include:<\/p><ul class=\"wp-block-list\"><li>Likes<\/li><li>Impressions<\/li><li>Comments<\/li><\/ul><p>Both organic content and ads should have a hook, i.e. something interesting to get people to stop and watch the content for more than 3 seconds. Text on the screen makes people stop and read.<\/p><h1 class=\"wp-block-heading\">Creating Ads on content<\/h1><p>When creating ads, create content around the trends. Paid content on TikTok should look exactly like organic posts (look &#8216;native&#8217;). Look at the styling of other successful posts and emulate this in your content. High production value ads are not necessary as they will not look organic.<\/p><p>2 or 3% is a good click-through rate for an ad. $30 is a good CPA. Ads are usually charged on a CPC basis.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s eCommerce Odyssey Podcast, Trevor talks to Lauren Schwartz for The loft 325 about how to create compelling organic and paid content on TikTok. Available on YouTube or as a Podcast. What is Tiktok Tiktok is an engagement platform where people go to be entertained. Posts consist of short videos &nbsp;(mostly less than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-10377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2022\/09\/Lauren.jpg?fit=607%2C539&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7zVGJ-2Hn","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/10377"}],"collection":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/comments?post=10377"}],"version-history":[{"count":2,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/10377\/revisions"}],"predecessor-version":[{"id":10382,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/10377\/revisions\/10382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/media\/10379"}],"wp:attachment":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/media?parent=10377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/categories?post=10377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/tags?post=10377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}