{"id":3761,"date":"2021-04-25T11:43:01","date_gmt":"2021-04-25T11:43:01","guid":{"rendered":"https:\/\/vendlab.com\/?p=3761"},"modified":"2022-01-01T20:20:03","modified_gmt":"2022-01-01T20:20:03","slug":"benefits-of-an-ecommerce-website","status":"publish","type":"post","link":"https:\/\/vendlab.com\/benefits-of-an-ecommerce-website\/","title":{"rendered":"Benefits of an eCommerce Website"},"content":{"rendered":"

Websites are now such a ubiquitous part of everyday life that it is easy to forget how they have revolutionised commerce. However, it is worth reiterating the advantages of selling through a website. Although most businesses have a website of one sort or another, many of these websites are out of date, poorly configured or provide a poor customer experience. Fortunately, eCommerce enabled websites are no longer either excessively expensive or difficult to create.<\/p>

Sell to a Growing Market<\/a><\/h2>

Online sales are still experiencing robust growth and with an eCommerce enabled website, it is possible to tap into this growing market. Sales have been growing steadily every year, taking a giant leap during the 2020 pandemic.<\/p>

\"\"<\/figure>

Source: Smart Insights<\/a><\/p>

Brand Building<\/a><\/h2>

In a world where many businesses opt to sell only through marketplaces or Social Media, having a website is signal you are a more established business. Perhaps not as established as an offline retailer, but you are starting to put down roots! A well-constructed website presents a company as professional and reputable and provides an easily accessible marketing presence.<\/p>

Sell Through Additional Channels<\/a><\/h2>

A business with a website can use all the sales channels discussed in this book to drive traffic to their website and make sales. All sales channels, except marketplaces like eBay and Amazon, require a website to function effectively.<\/p>

Sell 24\/7<\/a><\/h2>

Unlike an offline store, which requires constant staffing, a website can take sales twenty-four hours a day, seven days a week.<\/p>

Reach a Global Marketplace<\/a><\/h2>

Globalisation has meant that companies are now competing on an international as well as national level. A website can be accessed from anywhere globally with an internet connection, allowing businesses to sell to a global marketplace. For many products and services, especially those that can be delivered digitally, this opens a whole new international market for products.<\/p>","protected":false},"excerpt":{"rendered":"

Websites are now such a ubiquitous part of everyday life that it is easy to forget how they have revolutionised commerce. However, it is worth reiterating the advantages of selling through a website. Although most businesses have a website of one sort or another, many of these websites are out of date, poorly configured or […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[32,1],"tags":[],"class_list":["post-3761","post","type-post","status-publish","format-standard","hentry","category-ecommerce-guides","category-uncategorized"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7zVGJ-YF","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/3761"}],"collection":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/comments?post=3761"}],"version-history":[{"count":1,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/3761\/revisions"}],"predecessor-version":[{"id":3763,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/3761\/revisions\/3763"}],"wp:attachment":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/media?parent=3761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/categories?post=3761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/tags?post=3761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}