{"id":3796,"date":"2021-05-03T10:06:16","date_gmt":"2021-05-03T10:06:16","guid":{"rendered":"https:\/\/vendlab.com\/?p=3796"},"modified":"2022-01-01T20:19:24","modified_gmt":"2022-01-01T20:19:24","slug":"why-search-engine-optimisation-is-important","status":"publish","type":"post","link":"https:\/\/vendlab.com\/why-search-engine-optimisation-is-important\/","title":{"rendered":"Why Search Engine Optimisation is important"},"content":{"rendered":"<p>SEO is an vital part of any effective online marketing strategy. Organic search results are more trusted by consumers and receive a lot more clicks than ads. Quality content that ranks well for important keywords will be a gift that keeps on giving, while advertising needs constant funding to send traffic to your site.<\/p><p>In summary, the benefits of SEO are:<\/p><ul class=\"wp-block-list\"><li><strong>Primary source of traffic<\/strong>. The Google natural search results are the largest source of traffic in every sector (source: <a href=\"https:\/\/growthbadger.com\/traffic-study\/\">Growth Badger<\/a>)<\/li><li><strong>Cost-effective<\/strong>. If managed effectively, SEO is a cost-effective method of traffic generation. The traffic is &#8216;free&#8217;, though there may be costs involved in generating traffic and getting the right advice.<\/li><li><strong>Targets researching consumers<\/strong>. SEO gets your business get in front of your target audience as they are actively searching for information. This is the preferred first port of call for 62% of consumers (source: <a href=\"https:\/\/blog.hubspot.com\/sales\/buyers-speak-out-how-sales-needs-to-evolve\">Hubspot<\/a>).<\/li><li><strong>Branding<\/strong>. Visibility on searches related to your business can have a positive impact your brand. Your business can become associated with and trusted by searchers asking questions as they conduct research leading to a purchase.<\/li><li><strong>Sustainability<\/strong>. Unlike paid search, organic traffic does cease the moment you stop paying.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>SEO is an vital part of any effective online marketing strategy. Organic search results are more trusted by consumers and receive a lot more clicks than ads. Quality content that ranks well for important keywords will be a gift that keeps on giving, while advertising needs constant funding to send traffic to your site. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[35],"tags":[],"class_list":["post-3796","post","type-post","status-publish","format-standard","hentry","category-seo-search-engine-optimisation"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7zVGJ-Ze","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/3796"}],"collection":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/comments?post=3796"}],"version-history":[{"count":1,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/3796\/revisions"}],"predecessor-version":[{"id":3797,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/3796\/revisions\/3797"}],"wp:attachment":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/media?parent=3796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/categories?post=3796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/tags?post=3796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}