{"id":3976,"date":"2021-06-06T08:42:19","date_gmt":"2021-06-06T08:42:19","guid":{"rendered":"https:\/\/vendlab.com\/?p=3976"},"modified":"2021-06-06T08:43:59","modified_gmt":"2021-06-06T08:43:59","slug":"ebay-promoted-listings-advertising-listing-selection-commission-and-performance","status":"publish","type":"post","link":"https:\/\/vendlab.com\/ebay-promoted-listings-advertising-listing-selection-commission-and-performance\/","title":{"rendered":"eBay Promoted Listings Advertising &#8211; Listing Selection, Commission and Performance"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Boost eBay Sales: Secrets to eBay Promoted Listings\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LlQc1fOQbY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p>Unlike Amazon PPC ads or Google Ads, eBay Promoted Listings are not auction-based or keyword-targeted. It is by design a much simpler tool. To promote listings, sellers specify the additional commission they are willing to pay to get a sale.<\/p><p>Promoted listings appear at the top and bottom of the listings.&nbsp; &nbsp;Promoted listings are configured from seller dashboard &gt; marketing &gt; &nbsp;advertising dashboard<\/p><h2 class=\"wp-block-heading\">Selecting listings<\/h2><p>To advertise listings, seller create campaigns which contain multiple seller selected listings.&nbsp; Listing can be selected in the following ways.<\/p><ul class=\"wp-block-list\"><li>Individually.&nbsp; Specific listings are added to a campaign<\/li><li>Bulk.&nbsp; Listing are added to a campaign by category or via a CSV upload<\/li><li>Rule based.&nbsp; Listings will be automatically added to a campaign based on a rule.<\/li><\/ul><p>Rules define the category and prices range of products to be automatically added to a campaign.<\/p><h2 class=\"wp-block-heading\">Specifying commission<\/h2><p>After specifying listings, the seller sets the additional commission they are willing to pay to get a sale. eBay will suggest a commission level (the &#8216;suggested rate&#8217;).&nbsp; Seller can then<\/p><ul class=\"wp-block-list\"><li>Amend the commission at the listing level<\/li><li>Adjust the suggested ad rate (e.g. +5% across all listings)<\/li><li>Apply a single ad rate<\/li><\/ul><p>Once the listings are selected, and the commission set, the campaign can be launched.&nbsp; Campaigns can either run continuously or have a set end date.<\/p><h2 class=\"wp-block-heading\">Monitoring performance<\/h2><p>From the advertising dashboard, sellers can see the following metrics about their ads<\/p><ul class=\"wp-block-list\"><li>Impressions.&nbsp; Number of impressions which sponsored ads received<\/li><li>Click-through rate.&nbsp; The percentage of times ads are clicked<\/li><li>Sold.&nbsp; Number of sales generated by ads<\/li><li>Sales. Sales volume in local currency<\/li><li>Sales conversion rate.&nbsp; The % of listings purchased after being viewed<\/li><li>Sold ad rate.&nbsp; The additional commission paid<\/li><\/ul><h3 class=\"wp-block-heading\">When to use promoted listings<\/h3><p>Promoted listing can be used to boost sales under all circumstances where margin is available.&nbsp; They are handy under the following circumstances<\/p><ul class=\"wp-block-list\"><li>Promote listings with a good sell-through rate but low traffic.<\/li><li>Promote new items to provide traffic and establish a sales history.<\/li><li>Consider promoting your bestsellers if it makes sense to sacrifice some profit margin for higher sales volume.<\/li><li>Consider promoting seasonal products to kick off the season with good sales or address any risk of overstocking.<\/li><li>Consider promoting products you need to liquidate quickly.<\/li><\/ul><p>Note: Sellers should optimise weak listings to improve the sell-through rate before promoting them.<\/p>","protected":false},"excerpt":{"rendered":"<p>Unlike Amazon PPC ads or Google Ads, eBay Promoted Listings are not auction-based or keyword-targeted. It is by design a much simpler tool. To promote listings, sellers specify the additional commission they are willing to pay to get a sale. Promoted listings appear at the top and bottom of the listings.&nbsp; &nbsp;Promoted listings are configured [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[36],"tags":[],"class_list":["post-3976","post","type-post","status-publish","format-standard","hentry","category-ebay-online-marketplace"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7zVGJ-128","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/3976"}],"collection":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/comments?post=3976"}],"version-history":[{"count":1,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/3976\/revisions"}],"predecessor-version":[{"id":3978,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/3976\/revisions\/3978"}],"wp:attachment":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/media?parent=3976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/categories?post=3976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/tags?post=3976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}