{"id":4153,"date":"2021-10-22T11:05:16","date_gmt":"2021-10-22T11:05:16","guid":{"rendered":"https:\/\/vendlab.com\/?p=4153"},"modified":"2022-01-01T20:04:36","modified_gmt":"2022-01-01T20:04:36","slug":"shopify-menus-filters-and-redirects","status":"publish","type":"post","link":"https:\/\/vendlab.com\/shopify-menus-filters-and-redirects\/","title":{"rendered":"Shopify Menus, Filters and Redirects"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Create Shopify Menus, Filter &amp; Redirects Tutorial\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/52Jx0ou6pY8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><h1 class=\"wp-block-heading\">Navigation<\/h1><p>Your site&#8217;s navigational elements are edited in Online store &gt; Navigation.&nbsp; Here the site&#8217;s menus (e.g. main menu, footer menu) can be configured, and new menus added.<\/p><p>The menus included in a site are defined in the theme. Adding new menus requires changing the theme&#8217;s code.<\/p><h1 class=\"wp-block-heading\">Creating your navigation<\/h1><p>Your navigation is a vital part of your site, and you should construct it to enable customers to find your product quickly.&nbsp; One possible structure would be:<\/p><ul class=\"wp-block-list\"><li><strong>Product categories<\/strong>.&nbsp; Divide your products up into logical categories.&nbsp; This is done by placing the products into collections<\/li><li><strong>Brands<\/strong>.&nbsp; Categorise your products by brands<\/li><li><strong>Info pages<\/strong>.&nbsp; Have these in a separate menu item<\/li><\/ul><h1 class=\"wp-block-heading\">Menus<\/h1><p>A menu is a navigational item that contains multiple elements from the site.&nbsp; These can be<\/p><ul class=\"wp-block-list\"><li>Site homepage<\/li><li>Search<\/li><li>Product collections<\/li><li>Individual products<\/li><li>Pages<\/li><li>Blogs<\/li><li>Blog posts<\/li><li>Policies<\/li><\/ul><p>Items are added to the menu and then can be repositioned using a drag and drop system.&nbsp; Nesting items creates a menu hierarchy.<\/p><h1 class=\"wp-block-heading\">Filters<\/h1><p>Collection and searches can be filtered using several user-defined filters.&nbsp; These are either:<\/p><ul class=\"wp-block-list\"><li>Availability<\/li><li>Price<\/li><li>Product type<\/li><li>Brand (Vendor)<\/li><li>Product options<\/li><\/ul><p>Product options are the variant options defined at the product level (e.g. size, colour etc)<\/p><h1 class=\"wp-block-heading\">Search Engine Optimisation<\/h1><p>When creating titles, remember then they are used by Google and other search engines to categorise the content of the page.&nbsp; Choose navigation titles that represent the content on the destination page.&nbsp; Research the most appropriate keywords to use for your titles using keyword research tools such as Google trends.<\/p><p>See our video on Basic SEO for Shopify.<\/p><h1 class=\"wp-block-heading\">Re-Directs<\/h1><p>If you remove a page from your site or a navigation item, it is best practice to create a redirect.&nbsp; If you do not create redirect:<\/p><ul class=\"wp-block-list\"><li>This will negatively impact your search engine performance<\/li><li>External links to this page will be broken<\/li><\/ul><p>Re-directs are managed from a link in the top RHS of the navigation page.<\/p>","protected":false},"excerpt":{"rendered":"<p>Navigation Your site&#8217;s navigational elements are edited in Online store &gt; Navigation.&nbsp; Here the site&#8217;s menus (e.g. main menu, footer menu) can be configured, and new menus added. The menus included in a site are defined in the theme. Adding new menus requires changing the theme&#8217;s code. Creating your navigation Your navigation is a vital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"eCommerce tutorial: Shopify Menus, Filters and Redirects\n\n\n#Shopify # Ecommerce #shopifystore #shopifyexperts #shopifywebsite #shopifybusiness #shopifyseller #shopify","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[37,1],"tags":[],"class_list":["post-4153","post","type-post","status-publish","format-standard","hentry","category-shopify-ecommerce-platform","category-uncategorized"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7zVGJ-14Z","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4153"}],"collection":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/comments?post=4153"}],"version-history":[{"count":1,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4153\/revisions"}],"predecessor-version":[{"id":4154,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4153\/revisions\/4154"}],"wp:attachment":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/media?parent=4153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/categories?post=4153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/tags?post=4153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}