![\"\"](\"https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2021\/12\/Picture1.jpg?resize=367%2C119&ssl=1\")
<\/figure><\/div>Note that a second session will be recorded if the user returns later that day.<\/p>
Users<\/h2>
This is the number of visitors with at least one session on your website within a given period. If a visitor returns twice in a day, they will be recorded as one user.<\/p>
Pageviews<\/h2>
The number of pages visited on your site in each period.<\/p>
Pages per Session<\/h2>
The average pages viewed during a session on your website, calculated as page views divided by sessions. More pages per session mean that users are more engaged and visiting more of your site.<\/p>
Average Session Duration<\/h2>
The average duration of visitors’ sessions. Longer sessions indicate that are more engaged.<\/p>
Bounce Rate<\/h2>
Bounce rate is the percentage of visits where users viewed only one page and left. A high bounce rate suggests that people leave your site because they are not finding what they are looking for. You can minimise bounce rates by ensuring that landing pages are relevant to the advertising campaigns.<\/p>
Percentage of New Sessions<\/h2>
The percentage of new visitors to your website. A successful website will have a mix of new and returning visitors.<\/p>
Conversion<\/h2>
A conversion (a.k.a. Goal) is the completion of a user action on a website, e.g., making a purchase. The website owner defines conversion types that they wish to track.<\/p>
Key Performance Indicators (KPIs)<\/h1>
Web analytic takes the speculation out of running a website. You can tell at once how much revenue a particular campaign, channel or promotion is generating. However, judging how well your website is performing and finding areas needing improvement requires identifying the metrics which affect your business’s performance. These are referred to as Key Performance Indicators (KPIs).<\/p>
KPIs help inform website optimisation and the direction of your overall business strategy. If you are trying to decide which metrics are the most important to track for your business, here are three questions that should be asked:<\/p>
- If this metric changed, what impact would it have on the company?<\/li>
- Will improving this metric help us reach our strategic goals? What is it that your website is trying to achieve?<\/li>
- Will improving this metric also improve other metrics? For example, improving the conversion rate will also improve the cost per conversion.<\/li><\/ul>
Some of the key metrics which you should consider for your business’s KPIs are listed below.<\/p>
Conversion Rate<\/h2>
A conversion can take different forms, depending on the purpose of a website. On most retail websites, a conversion is usually a sale. However, on other sites, a conversion might be an interaction where a user leaves some information, for example, completing a registration form. Conversion rate is the number of conversions (i.e. visitors taking the action you wanted them to take) divided by the total number of visitors.<\/p>