Online, switching suppliers is only a Google search away. If you are not doing anything to encourage repeat business, then your customers will go elsewhere. Your return customer rate can be the difference between a failing and a thriving business, and recruiting new customers is expensive.<\/p>
Staying in touch with past customers via email is a highly effective strategy for encouraging repeat purchases and building your brand. The emails can be used to send transactional, promotional informative and sales life cycle messages.<\/p>
Unless you have a strategy for promoting repeat purchases, most new customers will buy once and never return. Building an email list and sending compelling email campaigns gives you a way to retain your hard-won customers by providing subscribers with a reason to stay in touch.<\/p>
If your eCommerce business has not invested in email marketing, you are certainly losing sales by missing potential customers. Email marketing has the following advantages for eCommerce businesses:<\/p>
Return customers are essential for eCommerce businesses because it keeps the cost of sale down. Search engines and social media are great for recruiting new customers. However, once a customer is acquired, email plays a pivotal role in encouraging the second purchase and beyond.<\/p>
Research from the leading eCommerce platform Shopify<\/a> shows that email traffic had the highest order conversion rate during peak periods. 80% of businesses rely on email as their primary channel for acquisition and retention (source Emarsys<\/a>).<\/p> There are only three ways to improve revenue: increase the total number of customers, increase the total number of purchases per customer, or increase the average order value (AOV). Email can improve performance in all three areas:<\/p> As your email marketing campaign matures, your list will grow performance should improve. Therefore, it is never too soon to start email marketing.<\/p> Platforms such as Amazon, Google and Facebook are growing in importance for online retailers. Whilst these platforms are a vitally important part of the marketing mix for any eCommerce business, they have several disadvantages:<\/p> With email, you own the customers, and the cost of running an email campaign is low (price of email system and any promotions).<\/p>","protected":false},"excerpt":{"rendered":" Online, switching suppliers is only a Google search away. If you are not doing anything to encourage repeat business, then your customers will go elsewhere. Your return customer rate can be the difference between a failing and a thriving business, and recruiting new customers is expensive. Staying in touch with past customers via email is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"eCommerce guide: Why email marketing is important","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40],"tags":[],"class_list":["post-4209","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7zVGJ-15T","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4209"}],"collection":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/comments?post=4209"}],"version-history":[{"count":1,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4209\/revisions"}],"predecessor-version":[{"id":4210,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4209\/revisions\/4210"}],"wp:attachment":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/media?parent=4209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/categories?post=4209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/tags?post=4209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Improves Sales Performance<\/h2>
Full Control<\/h2>