{"id":4211,"date":"2021-12-16T18:10:59","date_gmt":"2021-12-16T18:10:59","guid":{"rendered":"https:\/\/vendlab.com\/?p=4211"},"modified":"2022-01-01T20:12:06","modified_gmt":"2022-01-01T20:12:06","slug":"choosing-email-marketing-software","status":"publish","type":"post","link":"https:\/\/vendlab.com\/choosing-email-marketing-software\/","title":{"rendered":"Choosing email marketing software"},"content":{"rendered":"<p>Unless you have a tiny email list, sending an email marketing campaign requires specialist email marketing software. You will also need a strategy for building your list in a way that does not alienate your customers and or falls foul of the law.<\/p><h1 class=\"wp-block-heading\">Choosing Email Marketing Software<\/h1><p>Email marketing software is a dedicated software tool for managing email marketing campaigns. There are many on the market, such as <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a> and <a href=\"https:\/\/www.klaviyo.com\/\">Klaviyo<\/a>, and you can always change provider later. Functionality includes:<\/p><ul class=\"wp-block-list\"><li><strong>List building<\/strong>. Forms for collecting emails addresses.<\/li><li><strong>List management. <\/strong>Managing lists, including unsubscribe requests.<\/li><li><strong>Broadcasts<\/strong>. Email campaigns sent to all or a segment of your list.<\/li><li><strong>Flows<\/strong>. Rule-based automatic emails.<\/li><li><strong>Analytics<\/strong>. Reporting on your email campaign performance.<\/li><\/ul><p>As an online retailer, you should use a system that specialises in eCommerce. Factors to consider include:<\/p><ul class=\"wp-block-list\"><li><strong>Cost<\/strong>. Email software is usually charged by the number of names in your list or the number of outgoing emails.<\/li><li><strong>Usability<\/strong>. The system should enable you to create emails without the need for coding and highly configurable flows.<\/li><li><strong>Integration<\/strong>. Choose a system that integrates with your current eCommerce system. This will enable you to push customer data directly into your email, allowing for a more personalised experience.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Unless you have a tiny email list, sending an email marketing campaign requires specialist email marketing software. You will also need a strategy for building your list in a way that does not alienate your customers and or falls foul of the law. Choosing Email Marketing Software Email marketing software is a dedicated software tool [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,1],"tags":[],"class_list":["post-4211","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-uncategorized"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7zVGJ-15V","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4211"}],"collection":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/comments?post=4211"}],"version-history":[{"count":1,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4211\/revisions"}],"predecessor-version":[{"id":4212,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4211\/revisions\/4212"}],"wp:attachment":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/media?parent=4211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/categories?post=4211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/tags?post=4211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}