Transactional Emails<\/h1>
Transactional emails may be functional, but they have an extremely high open rate. The average unique open rate for transactional emails is over 47% which is more than double the 22% open rate for non-transactional emails (Source: IBM<\/a>). Transactional emails also have a much higher click-through rate of 9% versus 3% for non-transactional emails.<\/p> Due to their high engagement rate, these emails are an excellent opportunity to promote your business. They should be well crafted and contain carefully targeted marketing messages. Options include:<\/p> Other ideas for improving your order processing emails include:<\/p> Note<\/strong>: In the EU, under GDPR, promotional messages are not permitted in transactional emails.<\/p> Zalando order confirmation email featuring order info, upsell and social links. Customer feedback was pioneered by marketplaces such as eBay but is now available to stand-alone websites using services such as Reviews<\/a>, Trustpilot<\/a> and Feefo<\/a>. Collecting feedback is an excellent way to reassure customers that you are a reputable business.<\/p> Feedback should only be requested once a customer has had time to receive and use the product they ordered. The services above are 3rd<\/sup> party apps that collect details of the user’s experience. This is a convenient solution for feedback collection. However, placing the review or survey on your site offer more opportunity for upselling to the customer.<\/p> If you are collecting feedback, it is vital to monitor it and deal with any unhappy customers.<\/p> Promotional emails are sent to all or part of your email subscriber list or. Sending to part of your subscriber list is referred to as segmenting. Examples of promotional emails include a new product launch, email newsletters, time-limited offers or seasonal promotions. For maximum impact when sending a promotional email, you should carefully target the content to the subscriber segment to which you are sending. Types of promotional email include:<\/p> Customers love newness! When launching a new product or range of products, you could send the details to a segment of customers who have purchased related products in the past.<\/p> Everyone loves a deal, so a successful strategy is sending time-limited offers to customers who have shown interest in these products in the past.<\/p> If you send out a regular newsletter, give readers a reason to stay subscribed by offering exclusive discounts and offers. Email-only offers are a terrific way to keep subscribers interested and build loyalty.<\/p> A tried and tested form of email marketing is running exclusive offers based on upcoming events and holidays. Examples include a Black Friday sale, a January sale or fathers’ days.<\/p> A regular newsletter can educate your customers and reinforce your brand. Customer case studies and informative articles are a way of staying in contact with customers without relying on discounts or promotions.<\/p> Example Black Friday Deal Email from Amazon. Customer will know that Black Friday is on its way, and this email is an invitation to visit the store and get buying. Lifecycle emails target a small segment of your subscribers with relevant messages based on their behaviour. Their targeted nature means they can include a carefully tailored message to improve engagement.<\/p> Effective lifecycle emails include abandoned cart, welcome series, second order, and win-back emails. These emails can be configured in your email marketing software to be automatically sent based on triggering events. The sending sequence of these emails is referred to as a ‘flow’.<\/p> An abandoned cart is where a product is added to a cart, but the customer never completed the purchase. 60-80% of shopping carts are abandoned, which is a lot of lost sales.<\/p> Abandoned cart emails are automatic messages sent to these website visitors to remind them to complete the purchase. These emails typically recover between 5-11% of missed sales, which is a straightforward way to boost revenue. To improve conversion, many retailers include offers, though this can encourage shoppers to abandon their carts to get a discount.<\/p> A simple yet effective abandoned cart email.<\/p> Welcome emails are a series of emails sent to customers after they subscribe to an email list. The purpose of these email is to welcome customers to the brand and build a long-term relationship (starting with a second purchase).<\/p>![\"\"](\"https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2021\/12\/Picture1.png?resize=206%2C606&ssl=1\")
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<\/p>Merchant and Product Reviews<\/h2>
Promotional emails<\/h1>
New Product Launches<\/h2>
Time-Sensitive Offers<\/h2>
Exclusive Subscriber Discounts<\/h2>
Seasonal Promotions<\/h2>
Newsletter<\/h2>
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<\/p>Lifecycle emails<\/h1>
Abandoned Cart Emails<\/h2>
![\"\"](\"https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2021\/12\/Picture3a.jpg?resize=573%2C819&ssl=1\")
<\/figure><\/div>Welcome Email Series<\/h2>
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