{"id":4277,"date":"2022-01-01T12:06:33","date_gmt":"2022-01-01T12:06:33","guid":{"rendered":"https:\/\/vendlab.com\/?p=4277"},"modified":"2022-01-01T18:16:44","modified_gmt":"2022-01-01T18:16:44","slug":"introduction-to-facebook-for-business","status":"publish","type":"post","link":"https:\/\/vendlab.com\/introduction-to-facebook-for-business\/","title":{"rendered":"Introduction to Facebook for Business"},"content":{"rendered":"<p>Facebook is world dominating. 68% of people in North America use the platform and 50% in Europe (source <a href=\"https:\/\/www.statista.com\/statistics\/241552\/share-of-global-population-using-facebook-by-region\/\">Statista<\/a>)<\/p><p>Since its launch, Facebook has become an integral part of people&#8217;s online social presence. For many people, Facebook is the only online social network they use, though the level of engagement obvious varies.&nbsp; Facebook is built around connecting people whether they be colleagues, friends, alumni or professional relationships.<\/p><h2 class=\"wp-block-heading\">Facebook Business Pages<\/h2><p>A Facebook Business Page are free opportunity for companies to increase brand awareness and generate sales via Facebook. Each page can be customised with a banner, logo and information about your business, including contact details. Once a page has been created, the business can:<\/p><ul class=\"wp-block-list\"><li>Post content, e.g., text, photos, videos, links<\/li><li>Receive and reply to messages from customers<\/li><li>Open a Facebook shop (see below)<\/li><li>Publish an action button to drive traffic to the business&#8217;s website<\/li><li>Collect customer reviews, or display reviews from 3<sup>rd<\/sup> party review services.<\/li><li>Specify a vanity URL, e.g., facebook.com\/yourbusinessname<\/li><\/ul><p>Note: A Facebook business page is a requirement of using Facebook advertising.<\/p><h2 class=\"wp-block-heading\">WhatsApp and Facebook Messenger<\/h2><p>Through a Facebook business page, customers can contact a business via Facebook messenger. These messages, alongside Instagram messages, will appear in the company&#8217;s Facebook account. Facebook messenger can also be added to a website where it can be used to power website live chat. The advantage of using Facebook Chat on a website is that most people already have a Facebook account, making it a reassuring experience.<\/p><p>Similarly, WhatsApp can be used for business communication, but it is not easy to use like Facebook Messenger. However, Facebook will be combing their messenger together with WhatsApp shortly.<\/p><h2 class=\"wp-block-heading\">Facebook\/Instagram Shops<\/h2><p>Facebook business accounts can import a product feed that can be used to promote products across Facebook. The products can be used in carousel ads or to populate a Facebook and Instagram storefront.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"335\" height=\"336\" data-attachment-id=\"4278\" data-permalink=\"https:\/\/vendlab.com\/introduction-to-facebook-for-business\/social-media-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2022\/01\/Social-media-4.png?fit=335%2C336&amp;ssl=1\" data-orig-size=\"335,336\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Social-media-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2022\/01\/Social-media-4.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2022\/01\/Social-media-4.png?fit=335%2C336&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2022\/01\/Social-media-4.png?resize=335%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-4278\" srcset=\"https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2022\/01\/Social-media-4.png?w=335&amp;ssl=1 335w, https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2022\/01\/Social-media-4.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/vendlab.com\/wp-content\/uploads\/2022\/01\/Social-media-4.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><\/figure><\/div><p>On the Facebook storefront, products are arranged into collections. If a user clicks on a product, currently they will be redirected to the business&#8217;s website. Whilst Facebook&#8217;s eCommerce offering is limited, is it an area of focus for them and will undoubtedly develop into a marketplace style offering.<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook is world dominating. 68% of people in North America use the platform and 50% in Europe (source Statista) Since its launch, Facebook has become an integral part of people&#8217;s online social presence. For many people, Facebook is the only online social network they use, though the level of engagement obvious varies.&nbsp; Facebook is built [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[38,1],"tags":[],"class_list":["post-4277","post","type-post","status-publish","format-standard","hentry","category-social-media-facebook-instagram-twitter","category-uncategorized"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7zVGJ-16Z","jetpack-related-posts":[],"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4277"}],"collection":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/comments?post=4277"}],"version-history":[{"count":1,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4277\/revisions"}],"predecessor-version":[{"id":4279,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/posts\/4277\/revisions\/4279"}],"wp:attachment":[{"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/media?parent=4277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/categories?post=4277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vendlab.com\/wp-json\/wp\/v2\/tags?post=4277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}