Your PPC spend is leaking cash

Your PPC spend is leaking cash, and Amazon’s latest ad features won’t fix it unless you’re brutal with your keywords.

June is peak for summer products, but cost-per-click (CPC) is climbing. Amazon’s AI suggestions? Often too broad. You’ll pay for clicks from people who have zero intent to buy your product.

Narrow your search terms

If you sell BBQ sets, ditch “summer gifts” and go for “3-piece stainless BBQ set”. Yes, impressions drop. But conversion rates jump—often from 8% to 20%. More sales, less wasted cash.

What to do

• Don’t throw money at auto campaigns and hope for the best
• Download your search term report
• Cut anything that didn’t convert last month
• Move high-performers to exact match and bid up on those
• Keep testing, but always cull what doesn’t work

Amazon’s ad platform is a cash machine—for them. Your job is to make it pay for you.