Based in Sunny St Albans, VendLab is an online retail consultancy focused on helping ecommerce businesses increase their sales though optimising product data and exploring new sales channels. Our experience has been hard-won through running our own online retailing businesses. We understand your pain. VendLab was founded by Trevor Ginn using the experience he gained running his own online retailer business Hello Baby. Trevor is an online retailing junkie and has written on the subject on econsultancy, Tamebay and Web retailer as well as his own blog. You can follow him @trevorginn.