eCommerce Introductory Guides

VendLab has written a series of introductory guide to give eCommerce businesses looking to grow their businesses an overview of the opportunities available. These guides will eventually be published in book form for download and physical purchase.

Over 50 video guides are available on the VendLab eCommerce School YouTube Channel

Ecommerce Business Basics

Before launching an eCommerce business, you need to answer some basic questions about your new venture.

Launching an eCommerce Website

This section discusses the main building blocks requires to create your own eCommerce website including domains, shopping carts, payments and fraud.

Search Engine Optimisation

Paid Search – Google Ads, Shopping and Bing

eBay and Other International Markets

Selling on Amazon

Web Analytics

  • Benefits of Web Analytics
  • Tracking
  • Basic Web Metrics
  • Key performance indicators
  • Funnels, filtering and segmenting data
  • Google Analytics

Coming soon…

  • Email marketing
  • Affiliate marketing
  • Social Media marketing
  • eCommerce business blueprint