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Conversion tracking is Google Ads functionality that records what happens after a user interacts with your ads and performs an action. An action could be purchasing a product, signing up …
Social media is an indispensable tool today. In fact, one of the reasons why your business should be on social media is because there are over 3.8 billion social media users across …
Basic Metrics There are Four basic metrics for PPC ad campaigns: Impression. An impression is the number of viewers to whom the ad is displayed. Impressions measure how often Google …
Choosing Campaign type Google is a sophisticated advertising platform offering various advertising formats that suit different advertising goals. Your choice of campaign type will be determined by your marketing goals, …
Also available as a podcast. In this week’s podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows for eCommerce business. Questions we discuss: What is cash …
Dynamic Search Ads make it easy to reach relevant customers on Google search. Dynamic Search Ads use your website’s content to target your ads and can help and automatically keep …
Keyword Matching Types Keywords are words or phrases used to match ads with the terms for which people are searching. The keyword match types determine how closely the keyword must …
Also available as a podcast Matt Orlic is a successful Entrepreneur and sports enthusiast. He has launched 26 companies in 10 verticals. In this interview, Matt discusses with Trevor …
Google ads can be optimised to improve ROI by focusing their targeting. A range of targeting options are available. These include: Keyword targeting (covered in another video) Device targeting. Targeting …
With Google Ads, there are several ways to bid for your ads, known as bid strategies. These include focusing on clicks, impressions, conversions or video ad views. Account Objectives Different …
Add Audience signals It is best practice to add customer and other audience data to your Performance Max Campaigns and continually add new people to those lists. Track conversions Performance …
Also available as a podcast. In this week’s show, Trevor talks to Harry Drajpunch from Amware about all thing eCommerce fulfilment. Topics we discuss include: What is a fulfilment house …
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