Launch your brand into Europe

Are you looking to launch your brand in the UK or the EU? By working with Vendlab, you can avoid the pitfalls of launching on new channels and benefit from our 15 years of experience of online selling.

Launching online, especially on marketplaces, is a highly successful, cost-effective, low-risk way for brands to enter new markets. Amazon is now the most important launchpad for new brands, either as a step to a broader retail presence or as a destination in its own right.

Our approach is:

Stage 1: Research and planning

We will analyse the market for your product and write a detailed launch plan tailored to your brand and business needs. This will include target platforms, advertising and logistics.

Stage 2: Setup and optimisation

Selling on marketplaces requires the setup of marketplace accounts. We will set these up on your behalf, giving you full ownership and access. Then, using your product data as a starting point, we will list your products on the largest UK and European marketplaces. We will optimise these listings for search (Amazon is the biggest search engine for products) and sales conversion.

Channels we cover include:

  • Amazon UK, DE, FR, IT, ES, SE, NL, PO
  • eBay UK, DE, FR, IT, ES, NL, BE, AT, IE
  • Cdiscount (No.2 French marketplace)
  • (No.1 Dutch marketplace
  • Fruugo (International marketplace)
  • Local eCommerce enabled website, promoted using Google and Facebook ads

Stage 3: Launch

Once your product range has been onboarded onto target marketplaces, we will take shipment of your inventory and arrange delivery into Amazon’s warehouse in the UK and EU. Product launch plans depend on budget; as a minimum, we recommend pay-per-click advertising or product sponsorship on key sales channels. Year 1 advertising for an unknown brand will likely be 20% to 30% of gross sales; this can drop over time as reviews build.

Stage 4: Ongoing management

We can manage all the elements of a successful e-commerce business:
Inventory planning
Shipment plans
Customer service (returns and complaints)
Advertising campaigns
Monitoring, reporting, review and improvement


To find out more about how we can help launch your brand in the UK or EU, contact us at