Creating Optimised eBay listings
eBay Listing Types Auction Style eBay became successful on the strength of its online auction business. eBay auctions work like traditional ‘English’ offline auctions with bidders competing to win an item with the highest bidder at the end of the auction the winner. Whereas English auctions do not end until the highest bid is placed, […]
Increasing eCommerce conversion rate with negotiation chatbots with Rosie Bailey from Nibble
Today Trevor interviewed Rosie Bailey from Nibble – a negotiation chatbot which makes haggling on your website fun! Questions we asked Rosie include: Can you tell me what Nibble is all about? Is this just a gimmick or the future of ecommerce? What results are you seeing for customers? What features are you planning in […]
Types of Google Ads – Search, Shopping, Display & Video
Google Ads have been around for 20 years, and it has developed into a complex suite of ad types. These include: Search. Text ads which appear alongside the Google search results Display. Text, image or rich media ads which appear on Google search network. Video. Video ads that appear on YouTube and other video partners […]
Targeting, Structuring and Organising Google Ads Campaigns
Targeting Google Ads enables advertisers to create highly targeted ads by adjusting for many aspects of user behaviour. An advertiser can optimise campaigns by changing bids based on performance and excluding unprofitable segments. Options include: Networks. Ads always display on Google search, but the advertiser can also select Google search partners and Google display network. […]
Measuring Google Ads Campaign Performance
There is little point in running any advertising campaign if you do not track its effectiveness and act on this information. One of Paid Search advertising’s great benefits is that it is highly trackable and return on investment can be calculated in a way that is just not possible with most traditional forms of advertising. […]
Google Ads Budgets and Bidding
Budgets Budgets on Google ads are set at a daily level, averaged over a month, i.e., some days you may be under your daily budget and some days above, but over a month, you will not overspend. A Shared Budget option allows you to distribute one budget across multiple campaigns, with Google automatically adjusting the […]
How Google Ads Work
To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert’s content and the price they are willing to pay for a click. Google displays a list of adverts next to the natural search results triggered by keywords in […]
Paid Search Fundamentals
When users search on Google, it will generate natural and Paid Search results. Both results are ranked with the most prestigious position at the top. If a user clicks on a Paid Search result, they are taken to the advertiser’s website, and the advertiser is charged. As the advertiser is only charged when an advert […]
Off-Page SEO – Building Website Authority
Google’s great insight that allowed them to build a better search engine was the value of links as a mechanism for differentiating between sites. Whereas earlier search engines just looked at the text on a page, Google considered the relationships between sites. Each link was considered a vote, and sites with many incoming links (often […]
Ecommerce Masterplan Podcast
Our founder, Trevor Ginn has been featured on the eCommerce Master plan podcast! Trevor talks about his journey as an entrepreneur and his take on the future of ecommerce.