Why your business should be on Social Media
Social Media channels like Facebook, Instagram and Twitter enable their users to communicate and interact online by creating and sharing content and messaging. Whilst social platforms such as forums have been around since the beginning of the World Wide Web, in the last ten years or so, we have seen a surge in both the […]
Why Use Google Ads?
Paid Search Marketing refers to the adverts which appear next to the natural search results in search engines like Google and Bing. Typically, the adverts are charged on a pay-per-click basis, meaning that the advertiser only pays when a user clicks on an advert and goes to the advertiser’s site, not just when the advert […]
Why Search Engine Optimisation (SEO)
What is SEO? Search Engine Optimisation is the process of configuring a website to appear highly in the natural or free search engine results for searches relevant to your business. These are the results to the left of the Google results page generated by the Google search algorithm. Google takes no payment for positioning in […]
Search Engine Marketing: Natural/Organic Search Engine Optimisation (SEO) vs Paid Search
Search Engine Marketing: Search Engine Optimisation and Paid Search The opportunities for businesses to promote their businesses via search engines are Search Engine Optimisation (SEO) and Paid Search. Search Engine Optimisation Search Engine Optimisation is the process of configuring a website to appear higher in the natural or free search engine results for searches relevant […]
Building a White/Own label brand business on Amazon with Issac Kuhlman from Real Coaching
In this episode of the eCommerce Odyssey Podcast, Trevor talks to Issac Kuhlman from Real Coaching. Real coaching is a programme that helps Amazon FBA businesses launch and scale their businesses. Issac is free from the BS which surrounds many coaches and has lots of thoughtful advice for new businesses. We discuss: The Real coaching […]
How to create and Affiliate programme
Analyse the Competition Before you start an affiliate program, it is good to analyse what your competitors are doing. The competitive environment will help you understand how to set commissions, promotions and objectives. Decide on the Goal for your Programme Setting clear goals for your programme will help you identify the affiliates you wish to […]
Affiliate Marketing: Types of Publisher
A publisher is an individual or company that earns commission from promoting an advertisers’ products or services. This may be through links in copy on websites such as blogs or articles, social media posts, newsletters, or clickable banners or images. The most common publishing types are: Bloggers and Content Sites Bloggers and content sites (e.g., […]
How Affiliate Marketing Works
An advertiser that promotes its products via affiliate marketing is running an affiliate scheme or programme. Some merchants will manage their own programmes, where they are responsible for paying the advertiser directly. However, most will employ an affiliate network that will handle all the tracking and payments to publishers on their behalf. An affiliate network […]
Benefits of Affilate Marketing
Affiliate marketing lets an online retailer (referred to as the advertiser) increase sales by allowing others targeting the same audience (known as affiliates or publishers) to earn a commission by recommending their products. The publisher promotes products using a unique link. They get paid a commission when a visitor to their site clicks on this […]
Running a successful Amazon business with Lesley Hensell from Riverbend Consulting
In this episode of the eCommerce Odyssey, Trevor interviews Lesley Hensell from Riverbend consulting (https://riverbendconsulting.com/). Riverbend specialises in the nitty-gritty of Amazon, helping sellers fix issues with their accounts and listings. They also help their clients scale their Amazon businesses. Lesley has many useful insights and tips to share if you are interested in Amazon. […]