Analyse the Competition Before you start an affiliate program, it is good to analyse what your competitors are doing. The competitive environment will help you understand how to set commissions, promotions and objectives. Decide on the Goal for your Programme Setting clear goals for your programme will help you identify the affiliates you wish to…

A publisher is an individual or company that earns commission from promoting an advertisers’ products or services. This may be through links in copy on websites such as blogs or articles, social media posts, newsletters, or clickable banners or images. The most common publishing types are: Bloggers and Content Sites Bloggers and content sites (e.g.,…

An advertiser that promotes its products via affiliate marketing is running an affiliate scheme or programme. Some merchants will manage their own programmes, where they are responsible for paying the advertiser directly. However, most will employ an affiliate network that will handle all the tracking and payments to publishers on their behalf. An affiliate network…

Affiliate marketing lets an online retailer (referred to as the advertiser) increase sales by allowing others targeting the same audience (known as affiliates or publishers) to earn a commission by recommending their products. The publisher promotes products using a unique link. They get paid a commission when a visitor to their site clicks on this…