Web Analytics: Funnels, Filtering and Segmenting Data
To reach a conversion goal on a website, say completing checkout or registration, a user must pass through several intermediary pages. A funnel is a graphical way of displaying the dropout rates over the series of pages through which the user must navigate to reach the goal. The purpose of funnels is to see how […]
Google Analytics
Google Analytics is Google’s free web analytics package and has become the industry standard. It is hugely powerful, supplying website owners will a vast array of metrics about their website. Google Analytics does not just collect data from your site. It generates reports to display that data intelligently. These reports are what you can use […]
Google Optimise, A/B testing and Multi-variate testing
Once you have your website analytics package installed, you can start to understand its performance and look for ways to improve it. A web page consists of several disparate elements, all of which work together to influence your users in ways that are not always intuitive. As a result, the only way to truly test […]
Basic Web Metrics & KPIs (Key Performance Indicators)
Basic Web Metrics These basic web performance metrics make up the basic building blocks of understanding what users are doing on your website and can be combined to create more advanced metrics (see below). Sessions A session is a period of user activity on a website. For example, a user may come to your site, […]
Benefits of Web Analytics
Web analytics is the measurement of visitors’ behaviour on a website, giving website owners vital information on who is visiting a website and what they are doing. If appropriately managed, this information can inform marketing activities and website design, leading to increased traffic and higher sales. Many businesses, however, do not measure the performance of […]
The benefits of web analytics
Web analytics can give business owners essential metrics about the performance of their website. These metrics can tell merchants: Who their customers are? How they find your business What they do when they get to your website From within these metrics, businesses can choose Key Performance Indicators (KPIs) against which to measure their website’s performance. […]