Want to make it easy for Google to index your product data?  Adding structured data to webpages allows brands to present their data in a format which can easily be read by the major search engines, both in the UK and internationally.

Adding structured markup to your web pages allows Google to include more detailed and accurate information in search results.  This could be for company details (e.g. contact address) or for your products data – any data which your company displays online.  Data which can be highlighted includes:


Schema.org is an initiative launched by the major search engines (Bing, Google, Yahoo! and Yandex) to create and support a common set of standards for structured data markup on web pages. The propose of using the schema.org data structure is to mark up website content with easily readable information (know as metadata) about itself. Such markup can be recognized by search engine spiders which will then use the information to enrich their search results.

By using structured data on a website, manufacturers can pass more information to search engines about their products, improving search performance and providing better information to end users.  Website markup can be tested using the Google Structured Data Tool.

GS1 Smart Search

GS1 (Global Standards 1) is a not-for-profit organisation that develops and maintains global standards for business communication. The best known of these standards is the barcode (also know as a GTIN, EAN or UPC).

The GS1 SmartSearch standard enables websites to create structured data about a product and relate this data to its GTIN. The structured data about the product can then be used by search engines, smartphone apps, etc. to deliver a richer experience to the consumer.