Since its launch in 2012 Google shopping has quickly become the major way for retailers to advertise their products on Google search. Consumers click on thumbnail picture of images to be taken directly to the retailer’s website or they can browse products from a range of merchants to compare prices. The program is charged on a cost per click (CPC) basis. To create the products details for display on shopping ads, Google combines data from a number of merchants. The Google Manufacturer Center providers a way for brand owners to influence the way their products are displayed on Google shopping and ensure that the information is accurate and reflects their brand values. This creates more effective listings on Google Shopping, other Google services, and across the web.