Amazon account levels – differences There are two different levels of Amazon account Individual (Basic) Seller This account levels of for individual with only a few items to sell every month No monthly fee No listing fees £0.75 per item sold Referral fee on sold items (standard 15%) Professional Seller …

Mystified by Amazon’s product listing page? Help is at hand! The Amazon listing can be split into several distinct sections. Title. The product title is a maximum of 200 characters and you should aim for at least 80 characters. Include your top 5 keywords and capitalise each word Images. Aim …

Amazon is serious about its performance metrics and getting on the wrong side of them can get an account suspended or even permanently closed. Merchant Feedback Once an order has been placed, a buyer can leave feedback for the seller.  This is distinct from reviewing the product.  A score of …

Manage order Screen Amazon orders can be managed from the managed order screen in the main.  If you are selling from a unified EU or NA account orders from all linked accounts will be shown. Delivery promise When purchasing an order from Amazon, a promise will made to the customer …

Importance of the buy box The 83% of sales come from seller who hold the buy box.  The Buy Box rotates between sellers (including Amazon) who have Buy Box Eligibility and are competitively priced. Although pricing is a major factor, having the lowest price does not guarantee the Buy Box. The Buy …

The easiest way to create inventory on Amazon is to match against items which already exist in the Amazon catalogue. This post looks at how to do this product by product and in bulk. Catalogue matching – individually If you have only a small number of products to create (less …

Amazon is a catalogue system. This means that each item (as defined by a unique barcode) will be represented by a single product details page. For example: Jaques the Peacock with EAN 0796714270135 has the Amazon ASIN B000I2MRLK. Most branded product listing on Amazon will have more than one seller, …

Amazon FBA programme is a great way to reach prime customer in the UK and beyond. It is cheap to use with no long-term contracts and international in scope. However, there are some quirks of the system which sometimes make it a challenge to manage. Pros PAYG fulfilment house with …

There are several different fees to consider when sending FBA stock: Fulfilment fees.  A fulfilment fee is changed on each order based on the item size Storage fees.  A monthly storage fee is charged based on the actual storage used Optional fees.  These are fees for optional extras such as …

There are several options for creating FBA items. This post looks at how to convert FBM to FBA and also how to create new products as FBA listings. Converting items form FBM to FBA – Manually FBM items can be converted to FBA listings one at a time via the …

Before sending up your FBA inventory for the the first time there are a number of setting which must be specified in Settings > Fulfilment by Amazon. Cross border fulfilment settings.  Pan European FBA is a programme where listings can be delivered across Europe at the delivery rate of the …