Facebook is world dominating. 68% of people in North America use the platform and 50% in Europe (source Statista) Since its launch, Facebook has become an integral part of people’s online social presence. For many people, Facebook is the only online social network they use, though the level of engagement …

Building up a social media following is challenging work. Whilst there are ‘black hat’ techniques for building followers quickly, such as buying likes and followers, there are no shortcuts to creating a successful presence. Strategies include: Pick Your Platforms Carefully There is a bewildering array of social platforms to choose …

Organic and Paid Social Media In common with publishing mediums (e.g., marketplaces, search), content can be published for free on Social Media platforms, or users can pay to increase engagement. This could be to promote posts or to drive traffic to an external website. Content posted for free is referred …

Social media marketing is the practice of creating content that promotes your company and products on social media platforms such as Facebook, Twitter and Instagram. It is all about connecting with target audience and customers where they are socially interacting with each other and your brand. Your Social Media strategy …

Social Media channels like Facebook, Instagram and Twitter enable their users to communicate and interact online by creating and sharing content and messaging. Whilst social platforms such as forums have been around since the beginning of the World Wide Web, in the last ten years or so, we have seen …