Social media marketing is the practice of creating content that promotes your company and products on social media platforms such as Facebook, Twitter and Instagram. It is all about connecting with target audience and customers where they are socially interacting with each other and your brand.
Your Social Media strategy will depend on which platform your audience frequents. You should create unique content tailored to the specific platform where it is shared to increase conversions and brand awareness.
Benefits of Social Media Marketing
Social Media Marketing can have the following benefits of your business:
Due to the enormous numbers of people using social media, content posted by your business has the potential to reach a massive audience, boosting brand awareness by improving engagement. Social engagement includes actions like commenting, liking, sharing, and re-posting.
Driving Website Traffic
Social media also increases brand awareness by driving traffic directly to your site. This is done by including direct links to your website in your profile, bio, and posts.
Facebook and Instagram offer a customizable online store that allows your visitors and followers to click on products you have shared in posts to view product listings. From there, visitors can quickly proceed to checkout through the platform and buy the product directly from your eCommerce store.
Closer Customers Relationships
By connecting and interacting with your social media followers, you can build a closer relationship between your target audience and your business. This is done by interacting with them on your posts, replying to their questions and comments and providing them with customer support.