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Affiliate marketing lets an online retailer (referred to as the advertiser) increase sales by allowing others targeting the same audience (known as affiliates or publishers) to earn a commission by recommending their products. The publisher promotes products using a unique link. They get paid a commission when a visitor to …

In this episode of the eCommerce Odyssey, Trevor interviews Lesley Hensell from Riverbend consulting (https://riverbendconsulting.com/). Riverbend specialises in the nitty-gritty of Amazon, helping sellers fix issues with their accounts and listings. They also help their clients scale their Amazon businesses. Lesley has many useful insights and tips to share if …

To reach a conversion goal on a website, say completing checkout or registration, a user must pass through several intermediary pages. A funnel is a graphical way of displaying the dropout rates over the series of pages through which the user must navigate to reach the goal. The purpose of …

Google Analytics

Google Analytics is Google’s free web analytics package and has become the industry standard. It is hugely powerful, supplying website owners will a vast array of metrics about their website. Google Analytics does not just collect data from your site. It generates reports to display that data intelligently. These reports …

Once you have your website analytics package installed, you can start to understand its performance and look for ways to improve it. A web page consists of several disparate elements, all of which work together to influence your users in ways that are not always intuitive. As a result, the …

Basic Web Metrics These basic web performance metrics make up the basic building blocks of understanding what users are doing on your website and can be combined to create more advanced metrics (see below). Sessions A session is a period of user activity on a website. For example, a user …

Web analytics is the measurement of visitors’ behaviour on a website, giving website owners vital information on who is visiting a website and what they are doing. If appropriately managed, this information can inform marketing activities and website design, leading to increased traffic and higher sales. Many businesses, however, do …