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In this edition of the eCommerce Odyssey Podcast, we discuss dynamic pricing with Burc Tanir from Prisync. Prisync is a competitive price monitoring and repricing tool which enables customers to increase sales and profit by altering pricing in real-time based on market conditions. Key takes aways: Automate your Pricing Tracking …

There are several different fees to consider when sending FBA stock: Fulfilment fees.  A fulfilment fee is changed on each order based on the item size Storage fees.  A monthly storage fee is charged based on the actual storage used Optional fees.  These are fees for optional extras such as …

There are several options for creating FBA items. This post looks at how to convert FBM to FBA and also how to create new products as FBA listings. Converting items form FBM to FBA – Manually FBM items can be converted to FBA listings one at a time via the …

Before sending up your FBA inventory for the the first time there are a number of setting which must be specified in Settings > Fulfilment by Amazon. Cross border fulfilment settings.  Pan European FBA is a programme where listings can be delivered across Europe at the delivery rate of the …

FBA is in many ways a brilliant service, as can be seen by its enormous popularity.  Benefits include: Easy Amazon does most of the work including customer service and delivery and you have the benefit of selling to Amazon’s enormous customer base. Pay as you go fulfilment service with no …

Managing sales obtained on Amazon sites outside your home country is much the same on all Amazon sites, however there are some additional factors to consider: Customer service Customer service should be in the native language of the site. There are companies to whom it is possible to outsource international …

For a product to appear in the Amazon search, the product listing must contain the searched keyword. Without it, the customer will not see your product. Include all the relevant keywords on your product page. A listing contains many content areas and we will be discussing how to create an …

Returns are a fact of ecommerce life and Amazon is no different. Stay on top of returns to maintain good feedback and metrics. Also, customers may start returns when there are problems with an order. Return settings Returns setting are managed from Settings > Return Settings.  This includes: Authorisation of …

Under Inventory > Seller Globally there is a tool which assists with international expansion.  This section has tools which help with the following: Launch international accounts.  By opening seller account for other Amazon countries through this tool, these accounts will be linked and then be available though the same login …

The Amazon Shipping template sets the shipping destinations available for each product.  These are set up under Setting > Shipping settings > Shipping templates.  Each seller can have a maximum of 20 templates. Price Calculation Shipping templates calculate shipping in two ways: Per items/weight based.  Fixed price per items and …

In effect, Amazon is one of the world’s biggest search engines and rivals Google as a first port of call for consumers researching products. As Amazon search has become more and more important to merchants, a new discipline of Amazon Search Optimisation has emerged, focused specifically on improving performance in …

Amazon Business is Amazon’s business focused offering.  Registering for the programme allow merchants to: Offer business specific pricing Provide invoices for business from within the Amazon system Registering for the programme It is free to register for Amazon business and this is done from Setting > Account Info > Your …