Creating a Single Source of Truth for your eCommerce Store with Maximilian from Klar
Also available as a podcast on all good platforms In this episode of eCommerce Odyssey, Trevor Talks to Maximilian Rast from Klar about how to measure performance across your eCommerce business. Businesses sell through many channels and drive traffic across numerous different advertising platforms and campaigns. By combining this data, you can get a more […]
5 Key eCommerce Metrics with Ben McAdam from Profits Collective: Revenue, Margins, Marketing, Owner Pay & Profit
This interview is available on Youtube and as a Podcast. Ben McAdam is a founder of Profits Collective and a Profit Coach and Virtual CEO. In this podcast, we talk about the five key metrics on which every eCommerce business should focus. Revenue Revenue is your income from sales. If you do not have revenue, you […]
Dropshipping with Jon Warren from Dropship Breakthru
Jon Warren is an eCommerce entrepreneur and Coach who specialises in high ticket dropshipping. Jon teaches dropshipping at Dropship Breakthru. Dropshipping is an attractive business model as you do not have to pay any money upfront. Jon makes a good case for launching a dropshipping business, but I have had bad experiences with dropshipping for […]
Understanding Site Speed and Core Web Vitals with Shawn O’Neill from Speed Sense
This interview is available on Youtube and as a Podcast. Shawn O’Neil from Speed Sense is an expert on website speed. In this podcast, we discuss how you know if you have a website speed issue and how to build an engaging website experience Why is site speed important? Website speed is important for three […]
July 2022 VendLab Newsletter
I hope the sun is shining on you wherever you are! It is super hot here in the UK. Tip of the month Referral schemes are a great way to improve your word-of-mouth marketing and reward your customers for publicising your business. The most successful referral schemes are double-sided, i.e. they reward both the referrer […]
How to Improve Referral Program Performance with Jay Gibb from CloudSponge
Listen to this podcast on Anchor.fm In a follow-up to our previous podcast on how to set up referral programmes, Trevor talked to Jay Gibb from CloudSponge about how to improve the performance of referral programmes. What is a referral scheme for eCommerce? If your service is good, word-of-mouth marketing will already be happening for […]
Grow your sales by word-of-mouth marketing with Raul Galera from Referral Candy
Listen to the podcast on Anchor.fm In this week’s podcast, Trevor talks to Raul Galera from Referral Candy about how to set up a successful online referral scheme. What is an eCommerce referral scheme? If your service is good, word-of-mouth marketing will already be happening for your store. A referral scheme encourages this behaviour by […]
How to Create Great Website SEO Content with Katrina McKinnon from Copysmiths
In this podcast episode, Trevor talks to Katrina McKinnon from Copysmiths about the importance of quality content for generating natural search traffic. Is content still important? Creating great content is still vitally important for merchants as the most successful eCommerce stores get 60% of the traffic from organic searches. It is essential not to put […]
Combining Email and SMS marketing to increase ROI with Jason K. Williamson of e2.agency
Jason K Williamson for e2.agency is a specialist in combining SMS and Email marketing to turbo charge your repeat purchase rate. In the week’s podcast, Trevor picks his brains on how to get the most out of your retention marketing campaigns. What are the best strategies in 2022 for getting customers to return to your […]
Using Email Marketing to Increase sales with Kelsey Johnson from AWeber
In this week’s podcast, Trevor talked to Kelsey Johnson from the email marketing aWeber about how to use email to generate sales for your eCommerce business. Email is still important! Email is used more than any other communication platform and is still widely used, even among Millenials and Gen Zs. Most people will look at […]