Types of email marketing campaigns
There are three main types of eCommerce emails: transactional, promotional and lifecycle emails. Transactional emails. These are functional emails that send order information to individual customers as part of the purchasing process. Emails include order confirmation and reviews emails. Promotional emails. Promotional emails advertise a specific deal or promotion. This can be across the whole […]
Building an email marketing list
Customer Opt-in You need permission to add emails to your list, not just from a marketing standpoint but also legally. Receiving unsolicited marketing emails (i.e., spam) is annoying for customers and, in many places, is against the law. To give consent to be contacted, subscribers need to ‘opt-in’ to receive marketing messages from you. Permission […]
Choosing email marketing software
Unless you have a tiny email list, sending an email marketing campaign requires specialist email marketing software. You will also need a strategy for building your list in a way that does not alienate your customers and or falls foul of the law. Choosing Email Marketing Software Email marketing software is a dedicated software tool […]
Why email marketing is important
Online, switching suppliers is only a Google search away. If you are not doing anything to encourage repeat business, then your customers will go elsewhere. Your return customer rate can be the difference between a failing and a thriving business, and recruiting new customers is expensive. Staying in touch with past customers via email is […]