Building your Social Media Presence
Building up a social media following is challenging work. Whilst there are ‘black hat’ techniques for building followers quickly, such as buying likes and followers, there are no shortcuts to creating a successful presence. Strategies include: Pick Your Platforms Carefully There is a bewildering array of social platforms to choose from, including Facebook, Instagram, Twitter, […]
Organic vs. Paid Social Media
Organic and Paid Social Media In common with publishing mediums (e.g., marketplaces, search), content can be published for free on Social Media platforms, or users can pay to increase engagement. This could be to promote posts or to drive traffic to an external website. Content posted for free is referred to as Organic Social Media, […]
Benefits of Social Media Marketing
Social media marketing is the practice of creating content that promotes your company and products on social media platforms such as Facebook, Twitter and Instagram. It is all about connecting with target audience and customers where they are socially interacting with each other and your brand. Your Social Media strategy will depend on which platform […]
Why your business should be on Social Media
Social Media channels like Facebook, Instagram and Twitter enable their users to communicate and interact online by creating and sharing content and messaging. Whilst social platforms such as forums have been around since the beginning of the World Wide Web, in the last ten years or so, we have seen a surge in both the […]
Search Engine Marketing: Natural/Organic Search Engine Optimisation (SEO) vs Paid Search
Search Engine Marketing: Search Engine Optimisation and Paid Search The opportunities for businesses to promote their businesses via search engines are Search Engine Optimisation (SEO) and Paid Search. Search Engine Optimisation Search Engine Optimisation is the process of configuring a website to appear higher in the natural or free search engine results for searches relevant […]
How to create and Affiliate programme
Analyse the Competition Before you start an affiliate program, it is good to analyse what your competitors are doing. The competitive environment will help you understand how to set commissions, promotions and objectives. Decide on the Goal for your Programme Setting clear goals for your programme will help you identify the affiliates you wish to […]
Affiliate Marketing: Types of Publisher
A publisher is an individual or company that earns commission from promoting an advertisers’ products or services. This may be through links in copy on websites such as blogs or articles, social media posts, newsletters, or clickable banners or images. The most common publishing types are: Bloggers and Content Sites Bloggers and content sites (e.g., […]
How Affiliate Marketing Works
An advertiser that promotes its products via affiliate marketing is running an affiliate scheme or programme. Some merchants will manage their own programmes, where they are responsible for paying the advertiser directly. However, most will employ an affiliate network that will handle all the tracking and payments to publishers on their behalf. An affiliate network […]
Benefits of Affilate Marketing
Affiliate marketing lets an online retailer (referred to as the advertiser) increase sales by allowing others targeting the same audience (known as affiliates or publishers) to earn a commission by recommending their products. The publisher promotes products using a unique link. They get paid a commission when a visitor to their site clicks on this […]
Types of email marketing campaigns
There are three main types of eCommerce emails: transactional, promotional and lifecycle emails. Transactional emails. These are functional emails that send order information to individual customers as part of the purchasing process. Emails include order confirmation and reviews emails. Promotional emails. Promotional emails advertise a specific deal or promotion. This can be across the whole […]