eBay Promoted listings
eBay Promoted system is a simple yet effective advertising system for boosting your eBay sales. Unlike Amazon Sponsored Products or Google Ads, eBay Promoted Listings are not auction-based or keyword-targeted. Instead, the merchant chooses a level of additional commission to pay for the promoted listing. If the listing does not sell, then there is no […]
eBay Feedback & Seller Performance
eBay Feedback Once the transaction has is completed and the item dispatched, the counterparties can leave feedback for each other, commenting on how the trade went. Feedback has three elements: A comment, e.g. Great eBayer, highly recommended!!!! A mark. Buyers can mark a transaction as a positive (+1), negative (-1) or neutral (0) experience. Sellers […]
Understanding eBay Best Match Search
When buyers search on eBay, the default order of results is called Best Match. eBay says it is designed to show the most relevant listings, considering the things users find most important when they are deciding what to buy. This includes: How closely the listing matches the buyer’s search terms Listing performance, e.g., sales, conversion […]
Creating Optimised eBay listings
eBay Listing Types Auction Style eBay became successful on the strength of its online auction business. eBay auctions work like traditional ‘English’ offline auctions with bidders competing to win an item with the highest bidder at the end of the auction the winner. Whereas English auctions do not end until the highest bid is placed, […]
Types of Google Ads – Search, Shopping, Display & Video
Google Ads have been around for 20 years, and it has developed into a complex suite of ad types. These include: Search. Text ads which appear alongside the Google search results Display. Text, image or rich media ads which appear on Google search network. Video. Video ads that appear on YouTube and other video partners […]
Targeting, Structuring and Organising Google Ads Campaigns
Targeting Google Ads enables advertisers to create highly targeted ads by adjusting for many aspects of user behaviour. An advertiser can optimise campaigns by changing bids based on performance and excluding unprofitable segments. Options include: Networks. Ads always display on Google search, but the advertiser can also select Google search partners and Google display network. […]
Measuring Google Ads Campaign Performance
There is little point in running any advertising campaign if you do not track its effectiveness and act on this information. One of Paid Search advertising’s great benefits is that it is highly trackable and return on investment can be calculated in a way that is just not possible with most traditional forms of advertising. […]
Google Ads Budgets and Bidding
Budgets Budgets on Google ads are set at a daily level, averaged over a month, i.e., some days you may be under your daily budget and some days above, but over a month, you will not overspend. A Shared Budget option allows you to distribute one budget across multiple campaigns, with Google automatically adjusting the […]
How Google Ads Work
To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert’s content and the price they are willing to pay for a click. Google displays a list of adverts next to the natural search results triggered by keywords in […]
Paid Search Fundamentals
When users search on Google, it will generate natural and Paid Search results. Both results are ranked with the most prestigious position at the top. If a user clicks on a Paid Search result, they are taken to the advertiser’s website, and the advertiser is charged. As the advertiser is only charged when an advert […]