In this week’s podcast, Trevor talked to Kaus from Mason, a Shopify app for automating eCommerce storefronts. We talked about the benefits of automating storefronts and
Benefits of automating a Shopify store?
Competition is fierce and it is hard to stand out and grow online. By automating processes on your online store, you can save time and stand out from the crowd. Areas for automation include
- Email marketing/CRM
- Customer loyalty
- Shipping and fulfilment
- Customer experience
- Customer support
- Order tracking
- Merchandising
Avoiding the day-to-day processes necessary to run your site allows you to spend more time growing your business.
Automating your Shopify storefront
Whilst automation in email marketing and fulfilment are widely available, few retailers use automation to keep their storefront fresh. Areas which can be automated include:
- Creating collections, e.g. best sellers, new products
- Inventory updates
- Sales and promotions
- Product bundles, e.g. Creating high converting products into bundles.
Using a solution such as Mason, these processes can be automated, saving time and improving performance.
Example success automations
The Mason team have an off the shelf menu of successful automation which can be quickly implemented. Successful automations include:
- Creating bespoke collections based on customer behaviour
- Badges advertising sales and discounts
- Running promotions and sales
