How eCommerce Entrepreneurs can use AI to boost sales with Alex Back from Couch.com
Alex Back is a serial eCommerce entrepreneur. His latest venture, Couch.com is an online platform for matching customers with their perfect couches. In this podcast, Trevor from Vendlab talks to Alex about how he has been using AI to launch his new venture. He shares tips for how other entrepreneurs can leverage AI to save […]
Getting a 360-Degree View of your Cross-Channel eCommerce Performance with Dan LeBlanc from Daasity
Dan LeBlanc is the founder of Daacity, a SaaS company which enables businesses to combine their data from different sales channel into a single, holistic view of performance. In this Episode, Trevor and Dan talk about the importance of accurate reporting in helping companies understand their business, customers and product performance. Things we discussed: Vendlab.com […]
Understanding Email Marketing Metrics
Before launching an email marketing campaign, it is essential to understand your goals to know if your campaign is successful. Monitoring and analysing your email marketing performance is the best way to get to know your subscribers and discover what works for your business. Monitoring performance should be part of your email marketing strategy from […]
Email Marketing Campaign Email Design Best Practice
Email Design Consumers receive hundreds of emails every week. You must create a valuable, relevant, visually appealing, and compelling email design to stand out. This entails selecting fonts, colours, images, and layouts to increase engagement and click-through rates. The best emails are concise, readable across various email clients and attention-grabbing. Why is design important? No […]
How to Optimise Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth
Listen on Spotify or Apple Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss: Trevor Ginn runs www.vendlab.com, an ecommerce agency specialising in launching and growing D2C business.
How to Creation Successful Email Marketing Campaigns
There are several steps to creating a successful email campaign in MailChimp. Clear Goal Each email campaign should focus on just one goal. Getting customers to convert on multiple calls to action (CTA) in an email will confuse them, leading to lower conversion rates. Simplicity is key. When setting your goal, use the SMART framework. […]
How to write compelling Email Marketing Campaign Emails
Email marketing aims to write high-performing emails with high open and click-through rates. Several variables go into writing a great email. You rise to the top and get noticed by paying attention to all the elements that make up an email. General Principles: Three Es of Email Jimmy Kim of Sendlane recommends keeping in mind […]
Creating MailChimp Pop Up Forms
What is a pop-up form An email pop-up is a window with form fields that appears on a website. It prompts the visitor to enter their email address, allowing the website owner to communicate with them via email. Pop Up forms are highly effective Email pop-ups are among the most widely used and effective email […]
Trademarks for eCommerce Brands with Anita Mar from Trademark Angel
Anita Mar is a trademark expert from Trademark Angel. In this episode we cover everything eCommerce businesses need to know about trademarks including: To find out more about trademark angels, visit www.trademarkangel.com
Creating MailChimp Audiences & Importing Contacts
Whether you are starting from nothing or importing existing contacts into Mailchimp, your audience is where you will store and manage all your contact data. Your Mailchimp audience is where you collect and manage subscribed, unsubscribed and non-subscribed contacts. Audience member types are: Audience Best practices Use a primary audience Rather than using multiple audiences, […]