Most SEO tactics fall into three categories:
- On-page SEO
- Off-page SEO
- Technical SEO
All three are vital to your SEO performance, however, they are very different.
On-page SEO
On-Page SEO refers to actions taken on your website to help search engines to better rank and understand your content. These include optimisation of your site’s content, title tags, keyword usage, URLs and internal links.
Off-page SEO
Off-Page SEO refers to actions taken off your website. These include backlinks and references on other sites.
Technical SEO
Technical SEO refers to monitors and improving how search engines index and crawl your site. These include site speed optimisation and structured data.
