We are frequently asked about best practise for eBay listings and so we thought we should collect together all the best sources for eBay optimi-sation advice.
eBay Gold Standard Listings
eBay have produced the following guide for creating ‘Gold Standard Listings’. All reasonably entry level stuff but relevant nevertheless.
List Smart is a recently launched tool which gives optimisation advice on live eBay listings. Through the ecommerce blog Tamebay they have written two guides on eBay best practice:
- Listing content and features
- Optimal image count
- Item Specifics
- eBay item titles (to follow)
Terapeak license data from eBay and allow subscribers to query it by, for example, searching for sales from a particular seller or category. By using their tools you can:
- Find commonly used keywords and the prices these products sold at
- Find the best converting categories for a particular product
eBay conversion rate
Web Retailer is an excellent site and has produced this interesting article on eBay conversion rates. I think their listings look pretty awful, but they make some good points. We used some of this advice when developing the new listing template for Hello Baby.
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