ShopPay
Shop Pay is Shopify’s native payment solution. It is fully integrated with Shopify and super easy to use. It allows users to save their details and use them across multiple Shopify checkouts, saving time and improving conversion. Shopify says that ShopPay has a 72% better conversion rate.
Abandoned cart emails
Up to 70% of carts are abandoned – ouch! Shopify enables merchants to send free cart abandonment emails. The average recovery rate for these emails is 7%. If you don’t do this, you are leaving money on the table
Free shipping
One of the main reasons for cart abandonment is additional charges only revealed at checkout, e.g. shipping charges. Shopify research shows 66% expect free shipping and in our experience, free shipping has a massive effect on conversion rates.
Google shopping ads
Google shopping ads are the best way to advertise physical products on Google. Quick and easy to set up – just submit a feed into Google merchant centre from Shopify’s native Google app and create a campaign in Google. Merchant centre will also enable your product to appear in the free product listings on the Google Shopping results tab.
Google ads campaigns are highly automated and require very few settings. The primary setting is specifying your Return on advertising spend (ROAS) target.
Search Engine Optimisation (SEO)
SEO is the process of obtaining free traffic from search engines (Google and Bing). Some businesses get up to 50% of traffic from SEO. Drive traffic through high-quality keyword-rich descriptions, titles and metadata.
