How to Optimise Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth

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Trevor talks to Anatoliy Labinskiy from The ⁠GSM Growth Agency⁠ about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss:

  • What do we mean by ad spend?
  • Which channels do you recommend to merchants in order of priority? Why?
  • How do you measure performance? ROI?
  • How would you allocate the budget based on performance?
  • How would you know it is working?
  • As a rule of thumb, what percentage of sale value do you need to spend on ads?
  • How do you troubleshoot?
  • How long does this all take?

Trevor Ginn runs ⁠,⁠ an ecommerce agency specialising in launching and growing D2C business.



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