Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss:
- What do we mean by ad spend?
- Which channels do you recommend to merchants in order of priority? Why?
- How do you measure performance? ROI?
- How would you allocate the budget based on performance?
- How would you know it is working?
- As a rule of thumb, what percentage of sale value do you need to spend on ads?
- How do you troubleshoot?
- How long does this all take?
Trevor Ginn runs www.vendlab.com, an ecommerce agency specialising in launching and growing D2C business.
