Blogging for Business
Blogs can be a powerful tool for businesses, allowing them to promote their brand and form closer bonds with their customers. A blog can be used in several ways according to your business requirements, but all centred around the idea of two-way communication with customers as well as general marketing and business development. What Makes […]
YouTube for Business
YouTube is a free video sharing site where over two billion users watch a billion hours of videos every day. The site is the second most popular site online (after Google.com) and is also the second largest search engine (Source: YouTube). Despite its massive popularity, only 9% of small businesses have a YouTube Channel (Source: […]
Introduction to Pinterest for Business
Pinterest is a visual discovery network that can be used to find ideas for projects and interests. It is a way to virtually collect and categorise things you like. Pinners come to the platform for inspiration or ‘Pinspiration.’ They are planning their weddings, dream vacations, and holiday dinners. And because of that, they are not […]
Introduction to Twitter for Business
Twitter is a ‘microblogging’ platform that allows users to send and receive short posts called tweets. Tweets are up to 280 characters long and can include links to relevant websites and images. Twitter users follow other users and if you follow someone, you can see their tweets in your Twitter ‘timeline’. You can choose to […]
Introduction to Instagram
Instagram is a visual social media platform that enables photo and video sharing via its mobile app. Users can take, edit, and publish visual content for their followers to interact with thorough likes, comments, and shares. With over a billion users, Instagram, bought by Facebook in 2012, has become a part of daily life. Over […]
Introduction to Facebook Ads
One out of every ten advertising dollars is spent on Facebook advertising (Source Hubspot). Its ability to enable businesses to reach customers based on their likes, interests, and behaviours has made it a hugely successful and sometimes controversial advertising medium. Facebook has the following advantages for advertisers: Huge Active User Base Facebook is where we […]
Introduction to Facebook for Business
Facebook is world dominating. 68% of people in North America use the platform and 50% in Europe (source Statista) Since its launch, Facebook has become an integral part of people’s online social presence. For many people, Facebook is the only online social network they use, though the level of engagement obvious varies. Facebook is built […]
Building your Social Media Presence
Building up a social media following is challenging work. Whilst there are ‘black hat’ techniques for building followers quickly, such as buying likes and followers, there are no shortcuts to creating a successful presence. Strategies include: Pick Your Platforms Carefully There is a bewildering array of social platforms to choose from, including Facebook, Instagram, Twitter, […]
Organic vs. Paid Social Media
Organic and Paid Social Media In common with publishing mediums (e.g., marketplaces, search), content can be published for free on Social Media platforms, or users can pay to increase engagement. This could be to promote posts or to drive traffic to an external website. Content posted for free is referred to as Organic Social Media, […]
Benefits of Social Media Marketing
Social media marketing is the practice of creating content that promotes your company and products on social media platforms such as Facebook, Twitter and Instagram. It is all about connecting with target audience and customers where they are socially interacting with each other and your brand. Your Social Media strategy will depend on which platform […]