Expand Globally with Amazon’s Sell Globally Tools
Under Inventory > Seller Globally there is a tool which assists with international expansion. This section has tools which help with the following: Launch international accounts. By opening seller account for other Amazon countries through this tool, these accounts will be linked and then be available though the same login Training. Help with aspects of […]
How to Manage Amazon returns including Safe-T Claims
Returns are a fact of ecommerce life and Amazon is no different. Stay on top of returns to maintain good feedback and metrics. Also, customers may start returns when there are problems with an order. Return settings Returns setting are managed from Settings > Return Settings. This includes: Authorisation of returns. Options to authorise each […]
How to set up an Amazon seller account
Amazon account levels – differences There are two different levels of Amazon account Individual (Basic) Seller This account levels of for individual with only a few items to sell every month No monthly fee No listing fees £0.75 per item sold Referral fee on sold items (standard 15%) Professional Seller £25 + VAT/month No per […]
Setting up Amazon Business
Amazon Business is Amazon’s business focused offering. Registering for the programme allow merchants to: Offer business specific pricing Provide invoices for business from within the Amazon system Registering for the programme It is free to register for Amazon business and this is done from Setting > Account Info > Your Services Business Pricing Once registered […]
How to win at Amazon Search
In effect, Amazon is one of the world’s biggest search engines and rivals Google as a first port of call for consumers researching products. As Amazon search has become more and more important to merchants, a new discipline of Amazon Search Optimisation has emerged, focused specifically on improving performance in the Amazon search What is […]
Managing Orders on Amazon
Manage order Screen Amazon orders can be managed from the managed order screen in the main. If you are selling from a unified EU or NA account orders from all linked accounts will be shown. Delivery promise When purchasing an order from Amazon, a promise will made to the customer regarding delivery. If delivery is […]
Amazon Performance Metrics – Feedback, A-Z Claims & Order Defect Rate
Amazon is serious about its performance metrics and getting on the wrong side of them can get an account suspended or even permanently closed. Merchant Feedback Once an order has been placed, a buyer can leave feedback for the seller. This is distinct from reviewing the product. A score of 1 or 2 is counted […]
Understanding Amazon’s product listing page
Mystified by Amazon’s product listing page? Help is at hand! The Amazon listing can be split into several distinct sections. Title. The product title is a maximum of 200 characters and you should aim for at least 80 characters. Include your top 5 keywords and capitalise each word Images. Aim for at least 5 high […]
How Amazon compiles product data from multiple sellers
Amazon is a catalogue system. This means that each item (as defined by a unique barcode) will be represented by a single product details page. For example: Jaques the Peacock with EAN 0796714270135 has the Amazon ASIN B000I2MRLK. Most branded product listing on Amazon will have more than one seller, each of which can submit […]
Creating product listings on Amazon by matching by EAN or ASIN
The easiest way to create inventory on Amazon is to match against items which already exist in the Amazon catalogue. This post looks at how to do this product by product and in bulk. Catalogue matching – individually If you have only a small number of products to create (less than 10) you can create […]